- Create an educational video series on how to stream and create great content with the right tools – Blue Microphones Yeti X and the Logitech StreamCam.
- We wanted to inspire a new generation of up and coming content creators into upgrading their set-up by recruiting some of Australia’s most interesting streamers and creators, showcasing a behind the scenes sneak peek of their creative spaces, alongside sharing their tricks of the trade.
- By combining a practical insight into the gear they use with each creator’s unique and compelling story, we were able to create a snappy documentary-style series that was easily consumed, but still educational.
- We named the series “A Minute In My Blue Room” to create intrigue for the viewer, as to what the reveal would be.
- The series also allowed Blue and Logitech to align with some of the most interesting and talked about creators in Australia within a variety of genres to appeal to a wide demographic.
WHAT DID WE DO
- The campaign came to life across two seasons, in a series of 2 x 60-second videos per talent, that took the audience behind the scenes of their favourite creators’ setup—their Blue Room.
- Spotlighting a variety of creators, UMM recruited podcasters, musicians, producers, chefs, gamers and artists.
- This content was published on the creator’s channels, covering TikTok, Twitch, Instagram, Facebook and YouTube. Applicable talent also went live on their stream to premiere their videos for their audience.
- The series was simultaneously published and advertised on brand channels, existing in a central playlist on Blue Microphone’s Facebook Page.
- The two social campaigns achieved combined results of 3.9M Reach, 5.4M Impressions and 908.6K Engagements, leaving us with an overall ER% of 22.98%.
- The influencer component of the two campaigns resulted in 555.9K Reach, 3.7M Impressions and 525.4K Engagements, leaving us with an overall ER% of 24.18%.
- This campaign generated authentic and diverse Australian content, licensed for Logitech and Blue Microphones digital campaigns globally. It built brand personality and authenticity as the go-to tech for online creators of any genre, on any platform.