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# UMM Sydney PR Agency

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## Posts

- [News](https://umm.com.au/news/)
- [TV and Movie Marketing Campaigns That Escaped the Screen](https://umm.com.au/news/tv-and-movie-marketing-campaigns-that-escaped-the-screen/) - Author: Lucy Hunter, Social Media Executive at UMM I bet you couldn't tell me when Smile announced its release date, but you remember women grinning eerily behind home plate. As we've explored before with Marty Supreme, you might not be able to tell me the film's plot, but there's a good chance you've subconsciously formed
- [AI’s Role in Content Development and Its Implications on SEO](https://umm.com.au/news/ais-role-in-content-development-and-its-implications-on-seo/) - Author: Ed Owen, PR Account Director at UMM I’m re-watching Mad Men, and there’s a moment that’s stuck with me. Don Draper, sat in a presentation and facing an unconvinced client, does something bold. Given the opportunity to fight for advertising’s worth - his bread and butter, no less - he declines, and moves to
- [What Makes a Gen Z-Approved Office Snack? PR Agency Insights for FMCG Brands](https://umm.com.au/news/what-makes-a-gen-z-approved-office-snack/) - Author: Jasmine Siljic, PR Account Manager at UMM Stomach grumbling. Eyes twitching. Focus diminishing. Would you guess the time? It’s 3pm, of course. Rue the 3pm office slump. The only cure? A snack. How many? Well, I believe everyone should live by the motto, "treat yourself" (and it doesn't have to be just once a
- [How Does a B2B PR Agency Define Good Thought Leadership in the Age of AI?](https://umm.com.au/news/how-does-a-b2b-pr-agency-define-good-thought-leadership-in-the-age-of-ai/) - Author: Ed Owen, PR Account Director at UMM Key Takeaways: AI is revolutionising PR best practice, but overuse in thought leadership without human-led insight can produce less compelling brand narratives UMM, a B2B Sydney PR agency, explores what good thought leadership looks like in the age of AI, and the questions it needs to answer
- [From Top 8 to TikTok: What Myspace Taught Us About Social Media Marketing (Before We Knew What Social Media Was)](https://umm.com.au/news/from-top-8-to-tiktok-what-myspace-taught-us-about-social-media-marketing/) - Author: Lucy Hunter, Social Media Coordinator at UMM So here's the drama. It's 2015, and Snapchat just introduced “Best Friends”, a feature that publicly displays the top three people you talk to the most. This was catastrophic news. @juliacarolann we were all personally victimized by this feature at one point 🥴#StudentSectionSauce #snapchat #nostalgia #2010s #juliacarolan
- [World Cup Fever: How Is It Affecting Brands’ PR Strategy?](https://umm.com.au/news/world-cup-fever-how-is-it-affecting-brands-pr-strategy/) - Author: Ed Owen, PR Account Director at UMM The World Cup starts next week! The planet’s biggest sporting showcase will finally get underway as Mexico take on South Africa at what’s sure to be a capacity crowd at the legendary Estadio Azteca. The unprecedented scope of the tournament – spanning a record 48 national teams
- [The Delta Effect: PR Lessons from Australia’s Historic Eurovision Run](https://umm.com.au/news/the-delta-effect-pr-lessons-from-australias-historic-eurovision-run/) - Author: Jasmine Siljic, Senior PR Account Executive at UMM Key Takeaways: Eurovision 2026 generated record-breaking engagement in Australia, showing how the right ambassador and emotional storytelling can turn a global event into a national moment. UMM, a Sydney PR agency, breaks down the PR lessons behind the event's biggest moments through trusted personalities, sticky narratives
- [The 101s Of Creating Great Content](https://umm.com.au/news/101s-of-great-social-content/) - We break down what makes winning content: strong hooks, distinct brand voice, and consistent posting to stop the scroll and drive growth across social media.
- [Where Does Gen Z Search in the Age of AI?](https://umm.com.au/news/where-does-gen-z-search-in-the-age-of-ai/) - It’s 2026. Everything feels more confusing, including search. Gen Z jumps between social, AI and Google. It’s not one path, so brands must show up everywhere.
- [AGDA Annual 2026 - UMM’s Top 3 Design Insights](https://umm.com.au/news/agda-annual-2026-umms-top-3-design-insights/) - UMM’s creatives descended on AGDA Annual, Sydney’s playground for the fiercely curious, and returned brimming with 2026 design insights. Their top three takeaways?
- [Marty Supreme: The $70M Marketing Campaign That Sank Like a Lead Orange Blimp](https://umm.com.au/news/marty-supreme-70m-campaign-failure/) - Marty Supreme’s $70M campaign drove viral hype, but one misstep deflated it—proving even the boldest marketing needs strong PR to sustain success.
- [Why Community Management Is the Key to Social Media Success in 2026](https://umm.com.au/news/why-community-management-is-the-key-to-social-media-success-in-2026/) - Every “Oh my god, this brand responded to me” moment isn’t magic, It’s someone actively managing a community.
- [In Memoriam: Facebook? Exploring Its Decline, Evolution and Relevance in 2026](https://umm.com.au/news/in-memoriam-facebook-exploring-its-decline-evolution-and-relevance-in-2026/) - Lately Facebook has earned the reputation as the internet’s retirement village: a place where boomers congregate while Gen Z and Millennials scroll elsewhere.
- [UMM 2025: A Year Gone In A Flash.](https://umm.com.au/news/a-year-gone-in-a-flash/) - And just like that, it seems we turn our out-of-office on, start proposing “circling back” in January, and say goodbye to another year. From every billionaire taking a space trip to an infamous Coldplay concert cheating slip, 2025 was a year of pop culture circuses, technological acceleration, and total political absurdity. Let’s recap UMM’s most
- [Why AI is the dawn of PR (again)](https://umm.com.au/news/why-ai-is-the-dawn-of-pr/) - Its impossible not to hear the words AI, ChatGPT and Gemini these days. Artificial intelligence is making the expertise of PR more crucial than ever before.
- [Two Courses, Our Honest Take. The Social Media Lessons That Actually Stuck](https://umm.com.au/news/two-courses-our-honest-take-the-social-media-lessons-that-actually-stuck/) - As the newest member of UMM’s social team, I’m lucky enough every now and then to go back to school (​​AKA attending industry events and hearing directly from the experts themselves). In the past few weeks, I’ve crashed TikTok (yes, the birthplace of that ever-elusive algorithm) and attended a behind-the-scenes boot camp at Brandwatch. Both
- [Tennis: The World Of Sports Stars?](https://umm.com.au/news/tennis-the-world-of-sports-stars/) - With the summer holidays officially over (sigh) I thought I’d use this opportunity to reflect on what I enjoyed most about my sunny break 2010/2011. Like the rest of Sydney I marvelled at the opportunity to spend two glorious weeks outside and became obsessed with the ocean, sunscreen, cider and watching as much tennis as
- [Kamala HQ’s TikTok Campaign. Is It Coconuts?](https://umm.com.au/news/kamala-hqs-tiktok-campaign-is-it-coconuts/) - It’s a US Election Year. So, as usual brace for a whirlwind of wild headlines, Electoral College confusion, and an overload of red, white, and blue rhetoric, as the political circus takes centre stage of our news cycle. But this year, something even more bizarre has stolen the spotlight, particularly for our Gen Z audience
- [Three Halloween Campaigns That Have Our Hearts Racing](https://umm.com.au/news/three-halloween-campaigns-that-have-our-hearts-racing/) - Halloween is finally here and to celebrate, we’re looking at some bloody good campaigns that had our heart rates climbing. Proceed with caution. HEINZ PAINTS A “JOKER” SMILE WITH KETCHUP This year’s Heinz Halloween campaign embraces the mess of a late-night nosh with a sinister, Joker-inspired twist. Off the back of Todd Phillips’
- [Don't Blend In - Be a Brat: What We’ve Learnt from Charli XCX's Viral Album Campaign.](https://umm.com.au/news/charli-xcxs-viral-campaign/) - Welcome to the season of ‘Brat’. Leave your 'clean girl’ aesthetic at the door, don't bother with that pilates class, and push away the kale salad.
- [SXSW All Wrapped Up—in Environmentally-friendly Packaging](https://umm.com.au/news/sxsw-all-wrapped-up-in-environmentally-friendly-packaging/) - Sydney recently hosted SXSW, a pop-up pageant of industry talks, music artists, climate-change conferences, and a myriad of brand activations.
- [Marc Jacobs’ UGC Has Gen Z Handbagged](https://umm.com.au/news/marc-jacobs-ugc-has-gen-z-handbagged/) - Marc Jacobs' high-end range (largely handbags) has been seamlessly incorporated into niche creator content and Gen Z has been responding well.
- [The Fascinating World of Trad Wife Influencer Nara Smith](https://umm.com.au/news/trad-wife-influencer-nara-smith/) - With over 226 million likes and an average of five million views per post, Nara Smith has become the internet’s ultimate #TradWife.
- [Harnessing UGC to Destroy Your Enemies: Drake vs Kendrick](https://umm.com.au/news/harnessing-ugc-to-destroy-your-enemies-drake-vs-kendrick/) - For those not up-to-date, Drake and Kendrick Lamar, two titans of the rap industry, are currently embroiled in an all-timer of rap beef.
- [Social proof: what is it, and why does it matter for brands?](https://umm.com.au/news/social-proof-what-is-it-and-why-does-it-matter-for-brands/) - Social Proof refers to the psychological phenomenon where people rely on the actions and opinions of others to guide their own behaviour.
- [”Who TF Did I Marry?”: How This TikTok Series Is Curing Attention Spans](https://umm.com.au/news/tiktok-series-is-curing-attention-spans/) - Strapped in her car seat, slowly cruising through the low-lit roads of Atlanta, ReesaTeesa begins sharing her saga that would soon have the internet enraptured.
- [The Top 7 Viral Moments of 2023](https://umm.com.au/news/2023s-most-viral-moments/) - Let’s take a retrospective look at some of our favourite social media viral moments of 2023 and unearth why they claimed virality.
- [Spotify Wrapped 2023 is Here!](https://umm.com.au/news/spotify-wrapped-2023-is-here/) - Spotify Wrapped is here. It’s that special time of year when we get to show off our own (and judge our friends) unique listening habits.
- [Faith, Trust and Pixie Dust: How 'Disney 100' is Captivating Fans Worldwide](https://umm.com.au/news/faith-trust-and-pixie-dust-how-disney-100-is-captivating-fans-worldwide/) - Partnering with TikTok, Disney 100 is an epic social media campaign tapping into the wide spectrum of Disney fans. Let's check it out.
- [Brand Sh*tposting: Committing to the Bit](https://umm.com.au/news/brand-shtposting-committing-to-the-bit/) - Shitposting is the act of sharing deliberately nonsensical content, with the intention of being provocative, or disruptive. Find out why it works for brands.
- [Runways to Runaway Stars: A Paris Fashion Week Recap](https://umm.com.au/news/runways-to-runaway-stars-a-paris-fashion-week-recap/) - Fashion’s biggest week has come to a close, and, as always, celebrities and artists flock to front-row seats to see the next big ideas stomp the catwalk.
- [Decoding Usage in the World of Influencer Marketing](https://umm.com.au/news/usage-what-exactly-does-this-mean/) - Let's decode 'usage' in influencer marketing. Learn its role in content rights, campaign value, and influencer protection.
- [AGDA Power Hour — What We Learnt](https://umm.com.au/news/agda-ai-power-hour-what-we-learnt/) - At UMM, integrating various AI tools into our creative process has become core to our practice. When we saw that the Australian Graphic Design Association (AGDA) was hosting a Power Hour on Distinctiveness in the Age of AI, we jumped at the opportunity to hear some outside perspectives from industry insiders on this rapidly moving phenomenon.
- [5 Apps That Work So Hard You Can Slack Off (Almost)](https://umm.com.au/news/5-apps-that-work-so-hard-you-can-slack-off-almost/) - In today’s fast-paced world, efficiency is key to keeping projects on track. Our Social Media Director shares his top 5 apps to streamline your workflow.
- [Micro Vs Macro: Which Approach Is Right For Your Influencer Marketing Strat?](https://umm.com.au/news/influencer-marketing-micro-macro/) - Whether you want authenticity and cost-effectiveness, or brand exposure—let's unpack the difference between micro and macro influencers in influencer marketing.
- [Twitter Turmoil - How NOT to Rebrand](https://umm.com.au/news/twitter-turmoil-how-not-to-rebrand/) - Elon Musk's Twitter Rebrand to X and its Impact on Equity, Strategy & Design. Learn lessons from this dramatic change and public reaction
- [Pinterest and How it Can Grow My Brand](https://umm.com.au/news/pinterest-growth-and-how-to-grow-my-brand/) - Pinterest—Step one in the buyer's journey is searching for inspiration, so when it comes to using the platform from a marketing perspective, it's a no-brainer.
- [The Barbie Movie: A Marketing Campaign for the Books](https://umm.com.au/news/movie-marketing-campaign/) - The Barbie marketing campaign has taken the world by storm—enjoy our wrap up of the best marketing strategies we've seen for Barbie.
- [Mastering Vertical Video: The Key to Captivating Audiences in 2023](https://umm.com.au/news/vertical-is-the-new-black-a-cross-platform-phenomena/) - An insight into the way we use video in today's online world, and how you can capitalise on trending topics and sounds to maximise your reach.
- [How to Execute a Powerful Brand Collaboration](https://umm.com.au/news/the-power-of-brand-collaborations/) - Wondering how brand collaborations can impact your business? We've broken the basics of collaboration and its importance as a strategy.
- [We, Robots: Levelling Up Your Copy Game with AI](https://umm.com.au/news/integrating-ai-tools/) - Discover tips to seamlessly integrate AI tools into your copywriting process, enhancing efficiency in the modern digital landscape.
- [The Pros and Cons of Our Fave Social Media Platforms](https://umm.com.au/news/social-media-platforms-the-good-the-bad-and-the-ugly/) - Explore the pros and cons of popular social media platforms like Threads, TikTok, BeReal, Snapchat, Facebook, Instagram, and X (Twitter).
- [5 Key Takeaways from Semi Permanent 2023](https://umm.com.au/news/5-takeaways-from-semi-permanent-2023/) - A rundown of 2023's Semi Permanent creativity and design festival, along with our favourite takeaways from the day.
- [The Girl with No Name](https://umm.com.au/news/the-girl-with-no-name/) - Stumbling upon inspiration in the laneways of Sydney's inner city—The Girl with No Name.
- [‘Tis the season to be tipsy: Alcohol brands’ inclusive approach to WorldPride](https://umm.com.au/news/tis-the-season-to-be-tipsy-world-pride-2023/) - Sydney WorldPride 2023 saw alcohol brands come out en masse with a slew of marketing campaigns with a deeper purpose. Here are our top picks.
- [Cool to Cheugy — Why has the Internet Turned on Millennials?](https://umm.com.au/news/cool-to-cheugy-why-has-the-internet-turned-on-millenials/) - From 'Cheugy' to 'Millenial Pause', the tide has turned for millennials online, as Gen Z pokes fun at their online behaviour.
- [UMM’s Must-Read Newsletters For Industry Insight](https://umm.com.au/news/umms-must-read-newsletters-for-industry-insight/) - Covering everything from PR to Creative—we’ve compiled a list of UMM's must-subscribe newsletters for marketing industry insight.
- [Be Gen Z in the TikTok Comment Section to Put Your Brand In Front](https://umm.com.au/news/be-genz-in-the-comment-section-to-put-your-brand-in-front/) - The TikTok comment section is the perfect opportunity for your brand to grab the attention of Gen Z. Here's why.
- [Weathering the Storm: How to Stay Cost-Efficient Without Selling Out](https://umm.com.au/news/weathering-the-storm-how-to-stay-cost-efficient-without-selling-out/) - With budgets slashed globally, marketers must stay creative with their approach. Here are our top tips to weathering the storm of 2023.
- [The Age of Artificial Creativity: How AI is Transforming the World of Design](https://umm.com.au/news/the-age-of-artificial-creativity-how-ai-is-transforming-the-world-of-design/) - Giving creatives the ability to materialise ideas into imagery in seconds—Artificial Intelligence is transforming the world of design.
- [Reaching Gen Z in the Era of Candid Socials](https://umm.com.au/news/reaching-gen-z-in-the-era-of-candid-socials/) - Speaking to Gen Z on Social Media is complex. Prioritising authenticity, giving your brand a personality and being funny is no easy feat.
- [UMM, WTF is an Integrated Communications Agency?](https://umm.com.au/news/umm-wtf-integrated-communications-agency/) - by Benoit Thorp and Nikki Stevens Joint MD’s. UMM It’s a challenging and exhilarating era for communications agencies. Those who have invested in building a model to truly cater for a full-service offering in-house will be experiencing, like us, a whole new level of campaign success. Buzzwords fly around our industry, and there are a
- [We Need To Talk About Tay...](https://umm.com.au/news/need-talk-tay/) - As a PR agency Sydney businesses trust – and have trusted for almost two decades – we like to pride ourselves on looking out for our fellow media community members. Given our integrated nature, we’re also a social media agency Sydney businesses trust. If we keep listing our services this could go on for a
- [Journalism Is Dead! Long Live Journalism!](https://umm.com.au/news/sydney-pr-video-journalism-facebook-live/) - Sydney PR agencies are well-versed in using Twitter as an info-gathering and news-breaking tool – but Facebook Live is the next logical step. Sometime way back in the digital infancy of 2010, Facebook released Facebook Live, a platform (at the time) solely developed to update users about to to-ings and fro-ings of the world’s favourite
- [Chris Hemsworth... Social Media Strategist?](https://umm.com.au/news/social-media-strategy-chris-hemsworth/) - Every agency could do with one! But seriously, in the absence of a dashing, internationally-beloved ambassador with social media insight, what do influencer marketing companies look for to make a campaign that cuts through? A quick online search for ‘Chris Hemsworth’ is enough to make anyone feel inadequate. Once you get through the plethora of blockbusters he’s starred
- [An Enchanted Evening With ILVE Appliances](https://umm.com.au/news/ilve-umm-pr-agency-event/) - Earlier this month, UMM, ILVE's longtime PR Agency, co-ordinated an exclusive and intimate dining experience at ILVE's Sydney Showroom. The dinner, held on July 6, was co-hosted by ILVE and friend of brand Giovanni Pilu (owner of Pilu at Freshwater). Chef Pilu created a contemporary Sardinian menu – with matching wines – for a dozen esteemed media
- [Jaybird Aussie Launch Packs a Punch](https://umm.com.au/news/pr-event-jaybird-aussie-launch-packs-punch/) - Earlier this month, UMM officially launched Jaybird, the pioneer and leader in premium sport wireless headphones, into the Australian market. The star of the launch event was the Freedoms, which pack BIG sound yet are the smallest earbuds ever designed. Given Jaybird's position as an innovative brand with edge and style, the launch party had to reflect that, while also clearly conveying the
- [Semi Permanent Sydney](https://umm.com.au/news/semi-permanent-sydney/) - The UMM Creative team attended one of Sydney’s best design conferences, Semi Permanent which was held at Carriageworks. Renowned creatives from all sectors including graphic design, animation, film, technology and the arts were carefully selected to come together and discuss this year’s theme, “Designing for Change”. Some notable speakers were Paul Stafford from DesignStudio London,
- [8 Steps to an Effective Communications Strategy during COVID-19](https://umm.com.au/news/communications-strategy-covid-19/) - Who could have predicted that our expertise in crisis management could have been so needed in 2020? Over the past few weeks UMM has worked quickly and closely with all our clients, developing new, effective communications strategies for businesses to keep selling, keep brand building and keep the doors open. It’s a tricky time for
- [A critical time to roll out your new 2020 Communications Plan](https://umm.com.au/news/new-2020-communications-plan/) - COVID-19 has brought with it havoc and unrest for most businesses, but those who have been able to pivot, strategise and plan are standing strong. Everyday UMM has been speaking to and working with a collective of inspiring people, who are resolute on their business direction during an unprecedented period of economic and social change.
- [TruSens - The Pure Air Revolution](https://umm.com.au/news/trusens-the-pure-air-revolution/) - UMM was engaged in 2019 by ACCO Brands to take on the launch of a new home appliance that was mostly unknown to Australians at the time. It was a top-of-the-line air purifier by TruSens, which was designed to clean polluted air inside the home. At our first briefing, we were sceptical. Did it work?
- [Jo Gluhak — Surviving Stage IV Melanoma](https://umm.com.au/news/jo-gluhak-surviving-stage-iv-melanoma/) - Stage IV Melanoma survivor personally advocating for fundraising for the Australian institute that saved her life—and we are listening. “Research saves lives, and ultimately research saved mine.” — Jo Gluhak Odds are, if you grew up in Australia, you or someone you know has been affected by some type of skin cancer, including the most
- [Privacy Policy](https://umm.com.au/news/privacy-policy/) - This Privacy Policy applies to all personal information collected by UMM.. Communications Pty Ltd via the website located at www.umm.com.au 1. What is "personal information"? The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable: whether the information or
- [TEDxSydney: Our Top Thought-Starters](https://umm.com.au/news/tedxsydney2017_thought_starters/) - Ready to @TEDTalks it up ❌#TEDxSydney pic.twitter.com/FWLJUMWYxN — Laura Martin (@_laurakm) June 15 UMM recently attended TEDxSydney, where this year’s theme was Unconventional. Every speaker delivered a plentitude of bold, unique ideas, so it was agonising to land on a shortlist. Also present at TEDxSydney was our client Logitech, who were not only a Major
- [Spring/Summer Show a Success for (Un)Naked](https://umm.com.au/news/unnaked-rafw-ready-to-wear-springsummer-show/) - {Un}NakeD is a fresh, up-and-coming Sydney based design label. They have showcased their fashion line in the RAFW show in the past and were a part of the RAFW Ready to Wear Spring/Summer show in May this year. Strategy To invite and secure all media and industry related experts to the RAFW Ready to Wear
- [FOTSUN Pips Bluesfest To Win Tourism Award!](https://umm.com.au/news/festival-of-the-sun-pips-bluesfest-to-win-tourism-award-2/) - Monday morning was a made a little brighter at the office this week, as we received some very exciting news from our friends at Festival of the Sun. On Saturday night, the festival was named winner of the Major Festival and Events category at the North Coast Tourism Awards gala held in Coffs Harbor over
- [Tiger Translate - Arty Alleys And Coolcats](https://umm.com.au/news/tiger-translate-artyalleys-and-coolcats/) - The hype had been building for months – leaving the UMM team more than a little bit excited to hop on a plane and jet down to Melbourne for Tiger Beer’s annual global art showcase – TIGER TRANSLATE! Tiger Translate started off with an Australia-wide search for cutting edge artists and designers, given the challenge
- [An Unforgettable FOTSUN!](https://umm.com.au/news/an-unforgettable-fotsun/) - Festival of the Sun in Port Macquarie has yet again proven that the smaller Aussie festivals can offer some of the biggest live music moments of your festival year. The UMM team had been counting down the weeks to the festival, and come Friday, had the Combi van packed up and ready for the big weekend
- [Tiger Street Soccer Phenomenon Comes To Australia](https://umm.com.au/news/tiger-street-soccer-phenomenon-comes-to-australia/) - It’s fast, furious, a smash hit in Asia and televised by ESPN globally. And it’s coming to Australia. Supported by Sydney FC, and featuring the Pele Trick Stars - street soccer’s version of the Harlem Globetrotters - international beer label Tiger is launching a Tiger Street Soccer competition in Sydney – culminating in a grand event
- [ILVE Home Chef Battles](https://umm.com.au/news/ilve-launches-home-chef-battles-on-facebook/) - Home chefs, one and all, sharpen your knives and pre-heat your ovens! ILVE Home Chef Battles are about to begin… Looking to boost its Facebook fan base to 10,000, Italian oven giant ILVE has launched on the social network ILVE Home Chef Battles. The competition give you the chance to prove your cooking cred, secure
- [The ILVE $10K Giveaway](https://umm.com.au/news/ilve-10000-giveaway/) - BRIEF Continue to grow ILVE’s highly targeted online community. To expose the ILVE product to existing and an ever growing community. To generate interest in the ILVE product range. SOLUTION UMM conceptualised, designed and produced the ILVE $10,000 giveaway campaign. RESULTS Database developed: 7359 email addresses. 3866 likes directly attributed towards Facebook advertising campaign. Brand
- [Monteith's 100% Awards](https://umm.com.au/news/monteiths/) - Monteith's - www.facebook.com/MonteithsCrushedCider OBJECTIVES Increase sales of cider in national distributors - pubs, bars and bottle shops. Increase brand recognition, education and awareness. Market core differentiating product attributes in a rapidly growing and competitive cider market. STRATEGY UMM designed, built and has been managing various campaigns across Facebook. 100% Awards - nominate a mate who
- [Tiger Street Football](https://umm.com.au/news/tiger-street-football-2013/) - THE CHALLENGE Making its Australia debut, fast and furious 5-a-side global cage football tournament Tiger Street Football added Down Under as its seventh, and newest, participating country. The initial tournament held in Sydney was a success, drawing thousands to enjoy this unique street-style event combining street art, music and on-court football action. It was the ultimate
- [UMM: Live From China](https://umm.com.au/news/umm-tours-beijing-china/) - Mid last month, UMM represented Sundowner Breakwall Tourist Park Port Macquarie at The Promotion of Australian Thousand Miles Caravan Traveling conference, hosted by Fresh Holiday in Beijing, China. We were there to promote a new travel concept in China – self drive holiday. This style of holiday has grown in recent years mainly as a result
- [UMM and Ultimate Ears Turn Up The Heat This Winter](https://umm.com.au/news/umm-and-ultimate-ears-turn-up-the-heat-this-winter/) - The official hashtag of Ultimate Ears, producers of the world’s leading portable wireless speaker, is #makemusicsocial. When it comes to collaborations between integrated communications agency UMM and UE, though, it’s not just about the music – we like to make everything the brand stands for visible to the public: good times, good energy, and good
- [The FOTSUN Never Sets](https://umm.com.au/news/the-fotsun-never-sets/) - The lineup for Festival of the Sun 2015 (December 11—12 at Sundowner Breakwall Tourist Park, Port Macquarie) has now been released! Headlining will be Illy, Jebediah, Thundamentals, and British India. One triple j Unearthed act will also make its festival debut. This year, in addition to a mix of established and fresh Aussie music talent,
- [Logitech G Presents: The Chiefs’ esports Apartment](https://umm.com.au/news/logitech-g-chiefs-esports-apartment/) - Australia’s leading esports team, The Chiefs, were hot favourites ahead of the League of Legends (LoL) OPL Final. To promote Logitech G’s sponsorship of both The Chiefs and the Final itself, an activation, supported by social media activity, would be required. The LoL OPL Final at Luna Park, Sydney, needed to be a central feature
- [Integrated Communications: #ZoninProsecco On Tour](https://umm.com.au/news/umm-integrated-communications-zonin/) - UMM was appointed Zonin Prosecco’s integrated communications agency in Australia (one of the company’s key markets). UMM’s activity for Zonin Prosecco spans across PR, social media, digital advertising, creative and influencer activations. Zonin Prosecco has been involved in winemaking since 1821, having been handed down through eight generations. With 300 varieties across its 11 Italian estates,
- [Integrated Campaign: #TsingtaoBeBold](https://umm.com.au/news/integrated-campaign-tsingtao-be-bold/) - As has been UMM's approach in the previous two years, Tsingtao Be Bold will yet again showcase the integrated communications agency offering. This will involve the Creative, Social Media & Online Publishing, and Influencer/Activations teams waving their respective wands to collectively make the magic happen in a new integrated campaign. Something has changed, though. Our audience
- [Brand Activation: #TsingtaoBeBold Nights Out Sydney](https://umm.com.au/news/brand-activation-tsingtaobebold-nights-out-sydney/) - Last Thursday saw the physical manifestation of this year's #TsingtaoBeBold summer campaign, with a brand activation celebrating the bold characters of Sydney and Melbourne (starting in Sydney and moving onto Melbourne in late January). What is #TsingtaoBeBold Nights Out? At its simplest level, it’s a typical Thursday, with a Tsingtao twist. It’s an experience that
- [FOTSUN: Bigger And Better Than Ever!](https://umm.com.au/news/fotsun-the-biggest-year-yet/) - Festival Of The Sun (FOTSUN) has proved to be a scorcher of a weekend in every sense of the word: from the talent, to the ticket sales, to the thermostat. UMM yet again returned to FOTSUN... and this time we brought along our Social Media Team! It is our eleventh year working the iconic East
- [UMM’s Where We Landed](https://umm.com.au/news/umms-where-we-landed/) - Late in 2014 we decided to rebrand and it’s been a journey. After what has been an emotional, deep, excruciating, fun, creative and incredible experience we are finally here at launch phase and yes we kept the name. UMM underwent a rebrand in order to mark a significant structural shift within the agency, which we
- [TRENDING: ″Social Media Agency Sydney″](https://umm.com.au/news/trending-social-media-agency-sydney/) - What’s the highest accolade someone can have bestowed upon them in the digital age? A Nobel Peace Prize? An Oscar? A Pulitzer? Nah. Surely it’s making it to the TRENDING section on Facebook. What’s cooler than solving a global conflict or being the best actor in world or writing an iconic piece of literature? A
- [Ask An Intern: Part Three In a Series](https://umm.com.au/news/pr-internship-sydney-part-three-series/) - Bright-eyed and fresh-minded, interns are a valuable resource for any Sydney PR agency. So it only makes sense to ask them some difficult industry questions. Here, our current PR Intern, Lunetta Hua, talks the A$AP Mob, capturing viewers' attention, and being a rebel. Sure, we could've asked her about PR internships, but we like to keep our
- [Beyoncé: One-Woman Branding Agency?](https://umm.com.au/news/beyonce-one-woman-branding-agency/) - It's arguable the biggest brands are people. And by people, we mean celebrities (not people like us – god forbid!), whose mere proximity to a product can imbue legitimacy and/or cool points to existing, 'traditional' brands. With UMM being a branding agency, looking at how the famous cultivate their brands does indeed have merit. Our current
- [Pippa Middleton Flies With Sydney Seaplanes](https://umm.com.au/news/sydney_seaplanes_pippa_middleton_pr/) - Sydney Seaplanes was proud to welcome aboard Pippa Middleton, sister of the Duchess of Cambridge, and new husband James Matthews, who spent time in Sydney last week celebrating their honeymoon. Despite inclement weather, the couple made their way to the Sydney Seaplanes Terminal in Rose Bay for a romantic and scenic flight to Cottage Point Inn
- [TED + Logitech Spotlight Academy](https://umm.com.au/news/ted-logitech-spotlight-academy/) - Glossophobia, or the fear of public speaking, is one of our best-known and worst fears. Turns out people are more scared of giving a speech or presentation than death, snakes, heights, spiders, or just about anything else. The Logitech Spotlight Presentation Remote was invented to help people overcome glossophobia and present like never before: be that in the boardroom, classroom, or
- [FOTSUN – A Recipe For Festival Success](https://umm.com.au/news/fotsun-a-recipe-for-festival-success/) - It’s been nine fun-filled years since the sun rose on the music festival, which has fondly acquired the acronym of FOTSUN. Hard to believe (due to the events reputation) that Festival Of the Sun, held annually in the gorgeous coastal town of Port Macquarie, has only been a ticketed event since 2005 – the year the
- [Social Media Activation: Logitech G at the IWCA](https://umm.com.au/news/social-media-activation-logitech-g-iwca/) - THE STORY The League of Legends IWC All-Star (IWCA) tournament was held at Margaret Court Arena, Melbourne, from November 26 ­– 29. This who’s who of gaming featured all-star players from around the world (the international gaming community voted online prior to the event for which players they most wanted to see compete) battling it
- [Ask An Intern: Part Four in a Series](https://umm.com.au/news/sydney-pr-ask-an-intern-part-four/) - Bright-eyed and fresh-minded, interns are a valuable resource for any Sydney PR agency. So it only makes sense to ask them some difficult industry questions. Here, our current PR Intern, Reegan Saiani, talks Pinterest, energy drinks, and Insta-fame. What do you study, Reegan? Communications in Digital & Social Media and PR. Look into your crystal ball:
- [Sorry, I Didn’t Hear You, Could You Emoji a Bit Louder, Please?](https://umm.com.au/news/sydney-pr-agencies-press-releases-emojis/) - With the suite of 72 new emojis now upon us, how long until Sydney PR agencies follow the lead of their US peers and begin writing press releases composed entirely of emojis? Evan Hill Porteus does his best *hand-to-chin* emoji impression, while taking stock of the current situation “Well, guys, looks like emojis are here to stay!” How many
- [Social Media Marketing and the Diet Soda Dilemma](https://umm.com.au/news/social-media-marketing-dilemma/) - Are you content with the content you're seeing and/or producing? When it comes to social media marketing, it's an enduring question that, perhaps because of the pace of social, seldom gets pondered for more than a day. We don't profess to having the answer to the question that abruptly jolts content producers awake at 3AM, though here's
- [Pikachu: Social Media Expert?](https://umm.com.au/news/pikachu-social-media-expert/) - Capitalising on what’s hot and currently trending is – when done right, of course – a savvy step for brands on social media. Yes, this is a blog about Pokémon GO. Perhaps you've heard of that app? Cool. And yes, any social media expert will tell you that it pays to piggyback on what the kids are
- [Kan We Talk About the Kardashians?](https://umm.com.au/news/social-media-expert-kardashians-style/) - When you think 'Social media expert', which celebrity family do you think of? Bit of a leading question, that one. The Kardashian-Jenner Family are effectively a flesh and blood influencer marketing agency... but how did we get here? Viktoria Balanzategui investigates further. “There is only one thing in life worse than being talked about, and
- [Ask An Intern: Part Two In a Series](https://umm.com.au/news/pr-internship-sydney-ask-intern-part-2/) - Bright-eyed and fresh-minded, interns are a valuable resource for marketing and PR agencies Sydney-wide. So it only makes sense to ask them some difficult industry questions. Here, PR Intern Adam Chen talks VR and AR FTW. What do you study, Adam? I study Marketing and Media at Macquarie University. Sliding your social media strategist fedora on for
- [Ask An Intern: Part One In a Series](https://umm.com.au/news/pr-agencies-sydney-ask-intern-part-one/) - Bright-eyed and fresh-minded, interns are a valuable resource for marketing and PR agencies Sydney-wide. So it only makes sense to ask them some difficult industry questions. Here, our current PR and Social Media Intern, Emily Xue, talks ads, emojis, and smellable-tech. What do you study, Emily? Commerce/Media (PR & Advertising) at The University of New South
- [UMM’s First Film: JUST.](https://umm.com.au/news/umm-reveals-new-brand-just/) - THE CHALLENGE Campus Central is an independent student association situated at the Ourimbah Campus of the University of Newcastle, on the NSW Central Coast. For nearly 20 years the not-for-profit Campus Central has served the non-academic needs of students with food and retail services, entertainment, sport and clubs all under their umbrella. Their Hungry Students
- [Photo Blog; Art Battles Presented By Tiger](https://umm.com.au/news/photo-blog-art-battles-presented-by-tiger-beer/) - Art Battles Australia is a unique LIVE art movement - hosted at Oxford Street's Name This Bar - combining art and entertainment, with a competitive edge, giving artists and entertainers the opportunity to expose their talents to the public in live shows and exhibitions. Photos from Round #1 of Art Battles. Photos courtesy: Parallax Fotographix - Dougal Oddie
- [The Monteith’s 100 Club](https://umm.com.au/news/monteiths100club/) - Long standing client Monteith’s Crushed Cider approached us with a bigger, wider and more complex brief than ever before for it’s peak sales period of the year – October - January. The UMM Social Media Team were presented with the following brief: Create a campaign with nationwide reach, appeal and accessibility to cider drinkers. Create mass awareness
- [Let's Talk About Rice!](https://umm.com.au/news/lets-talk-rice/) - The latest news from within Trukai Industries Limited, Papua New Guinea’s second-largest company, is now available online and in print, thanks to UMM PNG! After being approached in late-2015 about reinvigorating the rice company’s existing corporate and lifestyle newsletters, UMM PNG began the process of packaging all the relevant news and information into two sophisticated
- [Trademark Turns Five](https://umm.com.au/news/trademarks-5th-birthday-event-blog/) - THE CHALLENGE Marking a milestone, Trademark Hotel was to celebrate its 5th Birthday. The iconic Trademark Hotel placed at the pinnacle of Kings Cross is the epitome of Sydney’s clubbing experience. The main objective was to reward the existing clientele and Trademark patrons with a night never to be forgotten. OUR APPROACH In an attempt
- [Surf's Up for Crafty Coconuts](https://umm.com.au/news/umm-s-got-a-lovely-bunch-of-coconuts/) - A “green” surfboard is a total no brainer right? With surfers having long held the rep for being a bit hippie, a bunch of old reef huggers, surely their chosen craft are as at one with the environment as they are? Technological advancements in the surfing industry are moving us ever closer to this elusive green
- [Global Surf Industries: The Meyerhoffer Surfboard](https://umm.com.au/news/global-surf-industries-the-meyerhoffer-surfboard/) - Thomas Meyerhoffer Thomas Meyerhoffer is a world-renowned industrial designer and innovator who has made celebrated forays into technological, lifestyle and sport-oriented design. His boldest sporting creation, The Meyerhoffer surfboard, is possibly the most radical design innovation in longboarding for a generation. This was not the first surfboard he had designed, but it was certainly his
- [Road Safety: It’s Not A Game](https://umm.com.au/news/road-safety-its-not-a-game/) - Motor Vehicle Insurance Limited (MVIL) is Papua New Guinea’s only motor vehicle insurance firm and in the past five years had, through their claims system, detected an alarming increase in motor-vehicle related fatalities and injuries to both motorists and roadside pedestrians. In an attempt to stem the number of motor vehicle accidents and consequent death
- [UMM Client Wins Australian International Design Award!](https://umm.com.au/news/umm-client-wins-australian-international-design-award/) - UMM would like to congratulate Thomas Meyerhoffer and Global Surf Industries for winning at last week's Australian International Design Awards, picking up a trophy in the 'Sports and Leisure' category. The Sydney Morning Herald investigates further. Click here for the full article.
- [Facebook IS NOT Social Media!](https://umm.com.au/news/facebook-is-not-social-media/) - What I meant to say is that social media is not just Facebook, but one option in the overall BIG social media picture. As you can see in the diagram below, Facebook is one social networking website that is part of the often overlooked, intricate social media landscape. There are many categories, ranging from virtual worlds,
- [Social Media *IS* Public Relations](https://umm.com.au/news/social-media-is-public-relations/) - Social media this and social media that. It's the buzz phrase of the moment...facebooktwitteryoutubefoursquare. Everyone is riding the social media wave…but what does that mean for us? At UMM we have a wide range of clients with varying needs of PR, but at the end of the day, it’s about getting their product or service into
- [Honest To Blog - How To Get Read](https://umm.com.au/news/if-you-blog-and-no-one-reads-it-are-you-still-a-blogger/) - There are over 200 MILLION blogs and counting in cyberspace right now. ‘A lot’ is an understatement. But who is reading them? What do they say? With the meteoric rise of the blogosphere and everyone having the opportunity to express their opinion, how do you get people to read YOURS? We’ve all heard the cliché ‘content
- [City2Surf – The Big Race](https://umm.com.au/news/city2surf-the-big-race/) - Sunday morning 8th August bright and early, I joined the likes of 80,000 Aussies and others from the world over in the biggest fun run on the globe, the 14Km City2Surf. My second time doing the race, I was eagerly anticipating its arrival… despite what some may say resembled a distinct lack of training! If
- [Writing On The Wall: Secret Wars Finale](https://umm.com.au/news/writing-on-the-wall-secret-wars-finale/) - As Saturday came around, and night-time fell, we knew we had places to be. The grand finale of Secret Wars was due to kick off in about an hour. An anticipation swelled inside the dimly-lit church on Chalmers St. Backlit with the colours of stained glass, yellows and reds, the DJ began his set –
- [Arbonne Cosmetics Launch](https://umm.com.au/news/arbonne-cosmetics-launch/) - Makeup that takes care of your skin? Is it possible? Yes. Swiss skincare specialists Arbonne International have perfected their skin care product line based on botanical principles enhancing beauty while being pure, safe and beneficial. Taking their expertise in skin care, they have now released a comprehensive cosmetics line that turns science into beauty. Arbonne
- [Focus On Ability](https://umm.com.au/news/focus-on-ability/) - Wednesday nights are traditionally quite a quiet night, but while you were sitting watching the first instalment of the Ben Cousins doco, we were off to the much-anticipated grand finale of the Focus on Ability film competition. Run annually by Nova Employment, the competition provides a creative platform for many within the Australian disabled community
- [Ultimate Spectator Experience for PNG Supporters](https://umm.com.au/news/they-came-they-saw-they-conquered-well-the-st-george-supporters-anyway/) - I had the pleasure of chaperoning 15 proud, passionate and supremely awestruck PNG rugby league supporters last week on a four day sabbatical they are never, ever going to forget. As you read on you will get a better understanding of just what it meant for these boys to make it to Australia for the
- [Conan O'Brien SM Blimp](https://umm.com.au/news/conan-obrien-sm-blimp/) - Conan O’Brien, the American talk show host, comedian, and producer, is making a spectacular comeback to TV this November by flying a blimp for a month with his name written all over it over Philadelphia?? Umm.. what? That’s right, the late-night funnyman, is behind a blimp that that will be travelling along the East Coast for
- [The Social Network - Like](https://umm.com.au/news/the-social-network-like/) - The hugely anticipated “Social Network” is hitting our screens this Thursday and the UMM Social Media team are ready to hit the box office! Directed by highly acclaimed director, David Fincher (Fight Club and The Curious Case of Benjamin Button), he is sure to make this film one worth watching. The Social Network explores how
- [Surf Festival Makes Waves in Manly](https://umm.com.au/news/lifes-a-beach-manly-festival-of-surfing-carves/) - Life is better when you surf. Anyone who has managed to catch a wave, however bereft of skill and talent they are, will swear by those sentiments. And there were plenty of disciples at Manly Beach for the opening ceremony of the Manly Festival of Surfing on Thursday November 18. The opening addresses ushered in
- [Greetings From PNG](https://umm.com.au/news/greetings-from-png/) - My workmate Leigh I have just returned from another unforgettable trip to PNG. Our closest neighbours, it’s fair to say PNG is different to Australia in too many ways to count. Different as to be from another galaxy in may respects, but this is the precise reason we’re always counting down the time until our next
- [An Evening With The Ozzie Zuckerberg](https://umm.com.au/news/an-evening-with-the-ozzie-zuckerberg/) - Tuesday evening just passed, the UMM crew made up ten of the 500 Social Media fanatics who physically attended a seminar hosted by the Sydney Social Media Club (#SMCSYD), along with 3000 virtual attendees (via twitter). So, you might ask, who or what drew this huge crowd?? Well, apart from being hosted in the beautiful #IvyBallroom,
- [The Great Unknown of Social Media Soirees](https://umm.com.au/news/201k-and-cancelled-but-the-show-must-go-on-right/) - There once was a girl named Jess, who wanted to celebrate her 16th birthday with more people than had turned up to her previous birthday (two). Now Jess, who lives in a Northern Sydney suburb, decided to create an “Open Event” on Facebook with her phone number and address clearly visible. Not realising the privacy
- [More Bang For Your Buck, From ″Zuck″](https://umm.com.au/news/more-bang-for-your-buck-from-zuck/) - When I co-founded an online advertising business back in 2005, I didn’t think that there would be another online brand to encroach on the almighty Google’s dominance within the online advertising arena. Google was what Federer was – unbeatable for many years. Google adwords was by far the most effective online advertising solution back in the
- [Social Media's Overhaul of Corporate Connectivity](https://umm.com.au/news/when-corporations-become-friends-why-social-media-is-the-biggest-revolution-of-the-21st-century/) - Social Media has allowed for the globalisation of people’s digital lives. Internationally, the average household “buzz words” since Y2K have been - 911, Iraq War, Bush, Obama, Osama, Saddam, GFC, Google, Youtube, iphone, ipod, ipad, Facebook, Twitter, Zuckerberg, social media and Wikileaks. Social Media clearly holds its own in some rather significant company, historically. Social
- [Past processes Characterize Decade of Communications Change](https://umm.com.au/news/todays-communications-industry-what-a-difference-a-decade-makes/) - Remember sending press releases in the post? I do. For those of us who have lived a life in the communications industry, we must be unified in excitement about this amazing new era of communication diversification. The advancement of technology is allowing us to expand our creative horizons at a rapid rate, into a world of
- [Wolf Of Wall Street Set to Howl](https://umm.com.au/news/all-howl-the-wolf-of-wall-street-is-coming-to-town/) - From Queens to Wall Street, Federal Prison and Hollywood – not many can say they have conquered all (however, please raise your hand if you have, as I’d like to offer you a book deal). Imagine then my excitement when I was told I had been given the opportunity to PR the looming Australian tour for
- [New South Welshman! Why We Love Origin](https://umm.com.au/news/new-south-welshman-why-we-love-origin/) - Remember when Billy Moore coined the famous ‘Queenslander!!’ call to arms, yelling it out incessantly as he trudged down the tunnel baring arms for yet another State of Origin rugby league epic? I guess being a Queenslander he needed to remind himself and his mates who they were and what the hell they were doing
- [Agency VS In-House](https://umm.com.au/news/agency-vs-in-house/) - After years in the communications industry, and working with small to medium business, I am constantly asked the question of agency versus in-house. Owning an agency for 14 years you might think my answer will be biased and I suppose it is, but it is also valid. When you are a small to medium business
- [Maximum Enjoyment – Gala Launch For Men’s Title](https://umm.com.au/news/party-to-the-maxim-gala-launch-for-new-mens-title/) - They arrived one and all for the gala launch of the new men’s magazine to hit our shores. Maxim is one of the world’s biggest selling mens titles so it was a given that launching the Australian version would be done in lavish style. And it was. The famous (cue celebrity handyman Scott Cam and
- [PNG Winners set for Grand Final Experience](https://umm.com.au/news/like-flying-to-the-moon-png-winners-trip-to-australia-is-just-the-ticket/) - Last Thursday, the fate of 15 Public Motor Vehicle (PMV) drivers from Papua New Guinea changed forever when they were selected from a national draw to tour Sydney for 4 days culminating in tickets to the NRL Grand Final. It is no wildly flamboyant call to say this, not a hint of an exaggeration here.
- [UMM Launches New Look North Coast Schoolies (NCS)](https://umm.com.au/news/ncs-launches-its-2012-website-and-identity/) - We have been involved in the evolution of the North Coast Schoolies (NCS) brand over the last couple of years. We have been heavily focused on developing and solidifying an online identity for NCS to communicate to its core market of 15-18 years olds based in QLD and NSW, looking at a schoolies experience after Year
- [UMM Launches Earth LED Online](https://umm.com.au/news/umm-launches-earth-led-online/) - Earth LED met UMM at the beginning of October ’11 with nothing more than a business name and a vision. Over a very short period of time we have been involved in a full branding and online capacity. More specifically, we have: Created a multi-device compatible website – optimised for tablet, smart phone, desktop and
- [Doctor Werewolf Hits The Airwaves](https://umm.com.au/news/doctor-werewolf-hits-the-airwaves/) - It truly is a creative crew here at UMM and every week someone is doing something that blows my mind inside and outside of office. This month it’s our Digital Technician, Adam Forster, who has broken new ground with his extra curricular activities and this is no hobby people. Adam has been in the music industry
- [Everything AND more - Sydney's Newest Nightclub](https://umm.com.au/news/one-and-only-australias-first-reactive-nightclub-ignites-sydney/) - Two of the Sydney entertainment scene’s boldest entrepreneurial masterminds are behind the most innovative venue opening in years. Paul Schell and Tim Kean are the creative forces behind AND, a high-concept Bondi Junction bar designed to reinvigorate revellers jaded by the staid Sydney club scene. A kaleidoscope of uber-original, compartmentalised themes bordering on sensory overload,
- [New Look For Bathroom Kings, Christiaan's](https://umm.com.au/news/new-era-for-bathroom-kings-christiaans-launches-new-website/) - There is a time in every business’ history when things are right for change. And leading Australian bathware retailer Christiaan’s has embraced the notion wholeheartedly. New is the word of the moment at Christiaan's. But it is about more than a new website, a new studio launch, and the announcement of a new studio manager; Christiaan’s
- [We’re Sold On Jordan Belfort](https://umm.com.au/news/is-jordan-belfort-the-best-sales-person-in-the-world/) - UMM represent Jordan Belfort, aka 'The Wolf of Wall Street', when he is in Australia on various media tours and speaking engagements. We are frequently asked if Jordan really is the best salesperson in the world. This month I personally handled his PR campaign to launch his new business venture with Australian Company, Sales Acuity. I
- [PR’ - It’s Rock N’ Roll Señorita](https://umm.com.au/news/pr-its-rock-n-roll-senorita/) - If you are a struggling musician needing a career boost, pray to the advertising gods that your tune is picked up by a famous beer label! It is great PR. Little known Australian band The Triangles had their song ‘Applejack’ selected by the famous Spanish beer label Estrella Damm. Historically the Estrella Damm song behind
- [UMM And James Kape In Australian INfront](https://umm.com.au/news/umm-and-james-kape-in-australian-infront/) - The very talented and creative James Kape was featured in Australian INfront with a preview of the work he did for UMM. Amazing work, James!
- [Social Media Day](https://umm.com.au/news/social-media-day/) - I attended Mashable’s Social Media Day meetup at The Ivy Ballroom in Sydney’s CBD. What the heck is Social Media Day, you ask? This event, celebrated world-wide by over 5,000 people in 93 countries, was the brainchild of the social media blog Mashable. This day and all the meetups that occurred were to “celebrate the
- [Secret Wars](https://umm.com.au/news/secret-wars/) - Check out the video footage from the latest Secret Wars brought to you by Tiger Beer!
- [Sometimes Magazine Launch](https://umm.com.au/news/sometimes-magazine-launch/) - UMM would like to congratulate designer, and UMM identity creator, James Kape on the launch of the new magazine, Sometimes. Last night, hundreds of people attended the magazine release at Somedays, the chic retail/gallery space in Surry Hills. Inspired by the boutiques, Somedays and Somewhere, Sometimes is a collection of conversations about fashion, art and contemporary culture,
- [Chit Chat](https://umm.com.au/news/chit-chat/) - If you had 400 seconds to share something about yourself, what would you say? That's the idea behind PechaKucha Night. PechaKucha was devised by Tokyo-based architects Astrid Klein and Mark Dytham for SuperDeluxe Tokyo in 2003. PechaKucha is the onomatopoeic Japanese word for ‘chit chat’. 20 slides x 20 seconds to tell your story. These gatherings
- [Chairman Of The Board](https://umm.com.au/news/chairman-of-the-board/) - When I first heard about Stand-up Paddle Boarding (or SUP for short), I wondered how this recent craze must have come about. I quickly presumed that this had to of been some kind of ancient Hawaiian or Polynesian mode of transport, to make life easier catching up with your mates on that other island on
- [Utterly Despicable](https://umm.com.au/news/utterly-despicable/) - Mrs Fields have teamed up the delightfully despicable Universal Pictures to launch their new 3D animation “Despicable Me”! With our delicious Mrs Fields Limited Edition Minion Cookies in hand the UMM crew, put our big kids hats on and 3D glasses and attended the advanced screening night at George Street Cinema this week. The movie
- [What Did We Do Before Twitter?](https://umm.com.au/news/what-did-we-do-before-twitter/) - Those of you that tweet are all too familiar with the Twitter Fail Whale. Twitter goes down almost as frequently as people tweet. Sometimes it’s because people are tweeting about the World Cup, other times it’s just because Twitter can’t seem to handle the monster it has created. A few hours ago in an attempt
- [The Perfect Cup!](https://umm.com.au/news/the-perfect-cup/) - Monday morning coffee will never be the same.. and we mean this in the best way possible. Since Mocopan’s coffee demonstration last week, the UMM team have been experiencing our daily cup in a whole new way. There to fill us in on the nitty gritty’s of what makes a good coffee, was special guest
- [Megan Gale Hearts Mrs. Fields Cookies](https://umm.com.au/news/megan-gale-hearts-mrs-fields-cookies/) - Little shout out here to Megan Gale for going public with her love affair with Mrs. Fields Cookies! Don't they look cute together? She even had a little tweet about it! From all of us here at UMM, we understand Megan, we can't get enough of Mrs. Fields cookies either!
- [Audrey’s Wish](https://umm.com.au/news/audreys-wish/) - Our thoughts are with Audrey and family during this time. Our client Cafe2U supplied coffee around the clock to the tireless volunteers who transformed Audrey’s house into a home over the last 10 days, brought together by A Current Affair. It has been an inspiration watching all the people involved in granting Audrey’s last wish
- [Well Wishes For Queensland Comrades](https://umm.com.au/news/well-wishes-for-queensland-comrades/) - UMM are sending our thoughts and well wishes to our friends, colleagues, family, clients and all other people in Queensland affected by the devastating floods. Your strength of spirit as a collective community is truly admirable during a time of such hardship and we wish you, and the state of QLD a hasty recovery. Reading this
- [Models And Motorcycles Head Up Fashion Week](https://umm.com.au/news/the-model-and-the-motorcycle-kate-peck-and-victory-motorcycles-roar-into-fashion-week/) - If you noticed a roaring engine at Mercedes-Benz Fashion Week Australia in May, rest assured Sydney’s infamous MC’s hadn't adopted an unbridled love for fashion... but is seems Aussie model-of-the-moment Kate Peck certainly developed a love for Victory Motorcycles! Self-confessed motorcycle fanatic and blonde beauty Kate Peck chose a limited edition Cory Ness Jackpot from
- [Homeworld Gledswood Hills Opens at The Hermitage](https://umm.com.au/news/homeworld-sydneys-newest-suburb-unveils-home-display-giants-vision-of-the-future/) - Sydney’s newest suburb unveils home display giant’s vision of the future. UMM staff watched in awe as Sydney’s newest suburb unveiled South West Sydney’s biggest ever display village on Saturday. No amount of rain could dampen the excitement at the grand opening of HomeWorld Gledswood Hills at The Hermitage where 3,000 people streamed into the biggest,
- [The Builders Club Goes Live](https://umm.com.au/news/the-builders-club-website-launch/) - UMM was approached with a brief to "tidy up" the existing Builders Club website, as it was too difficult to navigate. The website's visual aesthetic was also a key consideration with the club undertaking physical renovations in it's 50th year. Cross device compatibility (across smart phone, tablet, laptop and desktop PCs) were key challenges to ensure
- [Historic PNG Hotline Launched](https://umm.com.au/news/historic-launch-of-toll-free-hotline-by-childfund-png/) - Papua New Guinea’s first-ever toll-free family and sexual violence hotline was launched by ChildFund PNG in Port Moresby on August 19. A collaboration between ChildFund PNG and the Family and Sexual Violence Action Committee, the hotline received strong support from a variety of organisations, who were also in attendance for the unveiling of the service. The
- [Victorinox Partners With UMM](https://umm.com.au/news/victorinox-appoint-umm-communications-as-its-first-australian-agency/) - It is hard to believe that iconic brand, Victorinox, has never officially launched in Australia before. Ingrained in our culture, the Swiss Army Knife has been a household name, part of most of our lives at some point and sits on many of our key rings. However there is much more to this brand than just
- [UMM PNG’s Big Reveal](https://umm.com.au/news/plaudits-at-png-reserve-banks-gala-40th-anniversary/) - UMM’s newly launched, PNG-focused international affiliate company UMM PNG was launched to prominent sections of PNG’s business community after it was praised by the Governor of Papua New Guinea’s Reserve Bank at a gala event in Port Moresby to mark its 40th Anniversary. One of UMM PNG’s clients is Bank of Papua New Guinea, which
- [UMM PNG And Digicel Team Up](https://umm.com.au/news/umm-png-teams-up-with-digicel/) - UMM PNG has been engaged by Digicel as their new communications team in Papua New Guinea. The global telecommunications giant is the biggest telecommunications provider in PNG, where UMM PNG will act as their agency focusing on Corporate PR. Digicel has invested enormous funds and resources back into the country over several years, not only connecting a

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## Case Studies

- [Positioning Logitech for Business at the Forefront of Workplace Evolution](https://umm.com.au/case-studies/public-relations/positioning-logitech-for-business-at-the-forefront-of-workplace-evolution/) - UMM’s always-on PR strategy secures consistent media coverage for Logitech for Business, establishing it as a go-to authority on workplace trends and hybrid technology. THE SITUATION Logitech for Business is an enterprise-grade leader in software-enabled hardware and collaboration tools designed to enhance hybrid and remote work environments. From videoconferencing systems to personal desktop setups, kitting
- [How A Sydney PR Agency Served up Meatstock’s 10-Year Anniversary](https://umm.com.au/case-studies/public-relations/how-a-sydney-pr-agency-served-up-meatstocks-10-year-anniversary/) - It all started with a call. Would a Texan BBQ Festival work in Australia? UMM’s answer: Hell yeah. When Meatstock founders Simon and Jay wanted to kick off an event bringing together Australian meat lovers to celebrate the joy of barbecue and grilling, they knew it would be big. But how big? Very, really. As
- [Making every Aussie house feel like (TCL) home](https://umm.com.au/case-studies/public-relations/umm-x-tcl-making-every-aussie-house-feel-like-home/) - UMM’s integrated PR, social and creative strategy repositioned TCL from a screen-first brand to a whole-home tech leader, driving growth.
- [The PR Strategy Proving Money Talks | UMM x Wealth Within](https://umm.com.au/case-studies/public-relations/the-pr-strategy-proving-money-talks-umm-x-wealth-within/) - UMM’s PR strategy driving media coverage and thought leadership for Wealth Within, positioning it as a trusted share market education leader.
- [Breaking News: How we turned people skipping the buzz into the actual news buzz.](https://umm.com.au/case-studies/public-relations/how-we-turned-people-skipping-the-buzz-into-the-actual-news-buzz/) - Logitech G Global came to UMM with a proposition. Can you make gaming into a viral news story that gets picked-up by the media? We said game on. Literally. To spotlight their signature PLAYSYNC technology, Logitech wanted to create noise around their brand-new tech and expand overall brand awareness. We knew we needed a story
- [Raw C x Pistachio Papi: How a Viral Aussie Collab Took Over Social](https://umm.com.au/case-studies/influencer-branding/raw-c-x-pistachio-papi-behind-the-viral-collab/) - The moment UMM saw the Raw C × Pistachio Papi collab, we knew we needed an irresistible campaign to match the irresistible the product inside.
- [The Communications Strategy that Got Aussies Hooked on Raw C](https://umm.com.au/case-studies/influencer-branding/the-communications-strategy-that-got-aussies-hooked-on-raw-c/) - When Raw C came to UMM, they arrived with a mob of coconut converts in tow. UMM shaped a communications strategy that unlocked Raw C’s next stage of growth.
- [A Toast to Sober Curious Living for Edenvale Wines](https://umm.com.au/case-studies/influencer-branding/a-toast-to-sober-curious-living-for-edenvale-wines/) - UMM was entrusted with executing a captivating summer photoshoot for Edenvale Wines, specifically targeting millennials who are sober curious.
- [Scrub Daddy Tours </br> Down Under](https://umm.com.au/case-studies/profiling/scrub-daddy-launch/) - BRIEF Scrub Daddy, a revolutionary cleaning sponge, has been crowned the biggest success story of Shark Tank US since its appearance on the show in 2012, with retail sales + $233M USD ($360M AUD). Its Australian distributor Evo Living engaged UMM for a PR project during the brand’s founder and CEO, Aaron Krause’s Australian visit
- [ChildFund PNG](https://umm.com.au/case-studies/other/childfund-png/) - BRIEF Since it was established in 1994, ChildFund PNG has provided vital services and support throughout Papua New Guinea, including in marginalised communities. With more than 90 per cent of the country connected through telecommunications, there was the opportunity to launch an essential hotline that offered support to those affected by family and sexual violence.
- [Celebrating Ultimate Ears' Legacy with #UltimateRewind Campaign](https://umm.com.au/case-studies/public-relations/celebrating-ultimate-ears-legacy-with-ultimate-rewind-campaign/) - As the brand celebrated its 10th birthday and prepared to launch the EPICBOOM, UMM was tasked with creating a social media campaign to honour Ultimate Ears' legacy and engage the audience.
- [MVIL](https://umm.com.au/case-studies/other/mvil/) - PROBLEM Motor Vehicles Insurance Limited (MVIL) is Papua New Guinea’s only motor vehicle insurance provider. In the previous five years to 2009, through their claims system, MVIL detected an alarming increase in motor-vehicle-related fatalities and injuries to both motorists and roadside pedestrians in PNG. ″84 per cent of public citizens believed the campaign made them
- [Clean Up Your Act: Marketing Eco-Conscious Cleaning to a B2B Market](https://umm.com.au/case-studies/social-media/northfork-marketing-ecoconscious-cleaning/) - Marketing Eco-conscious cleaning to a B2B Marketing with Northfork Australia through a digital, creative and social campaign.
- [UGG Australia](https://umm.com.au/case-studies/public-relations/ugg-australia-2/) - OBJECTIVES To set UGG Australia apart from its competitors in the ambiguous, cluttered Australian marketplace. Australia is the only territory to allow multiple UGG brands to exist, due to the country’s trademark laws of the UGG name. To launch the first UGG Australia brand stores in Australia. To increase quality media, blogger and influencer exposure
- [TruSens: Building Trust in Australia with PR, Influencers & Social Media](https://umm.com.au/case-studies/public-relations/keep-safe-with-clean-air-trust-trusens-duplicate-1/) - THE SITUATION / BRIEF TruSens are innovators in the clean air space, making Air Purifiers and Humidifiers for a range of home, business and corporate uses. Trusens is owned by ACCO Brands; an American multinational company who are one of the world's largest designers, manufacturers, and marketers of premium business, technology, academic, and consumer products
- [Making an Impact at PAX <br> with Logitech G](https://umm.com.au/case-studies/social-media/making-an-impact-at-pax-with-logitech-g/) - UMM elevated Logitech G's presence at PAX Australia with Logi G Fest, engaging influencers and generating excitement.
- [Ultimate Ears X 35mm Co Team Up to Target Gen Z](https://umm.com.au/case-studies/social-media/ultimate-ears-x-35mm-co-team-up-to-target-gen-z/) - Establishing a brand partnership between our client Ultimate Ears and 35mm Co, we effectively targeted Gen Z by utilising TikTok trends and film photography.
- [Fairy Bread Day's Impact: $80k Raised And Millions Reached](https://umm.com.au/case-studies/public-relations/fairy-bread-days-impact/) - UMM has worked together with Dollar Sweets and ReachOut Australia on the Fairy Bread Day Campaign, reaching millions and raising $80k+ for charity since 2020.
- [Nailed It: Tapping into TikTok  for Logitech](https://umm.com.au/case-studies/public-relations/tapping-into-tiktok-marketing-for-logitech/) - Introducing the POP Key Colourways into ANZ, UMM capitalised on the trending TikTok Nail Art phenomenon, speaking to a Gen Z audience.
- [TruSens Air Purifier Launch](https://umm.com.au/case-studies/influencer-branding/trusens-launch-2/) - THE BRIEF UMM was contacted early 2019 by ACCO Brands (distributor of Artline, Spirax, Stabilo amongst other leading stationery brands) to launch TruSens - a new Air Purifier brand. Being a new category in market, a key objective was to educate the target audience (predominantly females 25-40), of the need for cleaning indoor air, which
- [Aussie Content Creators Campaign for Logitech Ambassadorship](https://umm.com.au/case-studies/influencer-branding/aussie-content-creators-campaign-for-logitech-ambassadorship/) - BRIEF To launch the first brand campaign for Logitech’s new Creator Category, highlighting the Blue Microphone range and the Logitech StreamCam. To uncover and engage a new Australian audience of content creators across the country. STRATEGY To generate buzz from Australia’s burgeoning creator community, UMM conceptualised and produced a dynamic online competition - Clash
- [Meatstock Fires Up Toowoomba](https://umm.com.au/case-studies/public-relations/meatstock-fires-up-toowoomba/) - THE SITUATION Debuting in Sydney and Melbourne back in 2016, Meatstock is Australia’s biggest barbecue festival. Since its launch, the festival has expanded globally making its way across the Tasman to Auckland and selling licenses in Brazil, UAE and USA. Following a pandemic-induced two-year hiatus, Meatstock was heading to a new area, regional Queensland in
- [Fairy Bread Day was Nice, Different, Unusual](https://umm.com.au/case-studies/public-relations/fairy-bread-day-2021/) - THE SITUATION Dollar Sweets is a Melbourne based and family owned manufacturer of confectionery and cake decorating products, that supplies products to all major grocery outlets, food service wholesalers and other major Australian manufacturers. With the hugely popular 100s & 1000s being one of its hero products, it made sense for Dollar Sweets to acquire
- [Logitech G and Maybelline Partner Up](https://umm.com.au/case-studies/activations/positive-pop-up/) - THE SITUATION Logitech G is committed to ‘Advancing Play For All’ and is recognising the changing face of the community through new female-focused product lines. The brand is rethinking the G product experiences, so now we have to shift how we tell stories about them. THE BRIEF Logitech G approached UMM to execute the launch
- [Generating B2B Leads For OKI](https://umm.com.au/case-studies/social-media/oki-packaging-counts/) - THE BRIEF Leading global manufacturer of printing solutions, OKI, approached UMM for a brand building and lead generation B2B campaign, to promote their Pro1050 Label Printer. UMM was tasked with executing a campaign to pique the interest and generate new enquiries from boutique producers in ANZ. In a year where in-person expos weren’t possible, OKI needed
- [A Global Branding Project For Tsingtao](https://umm.com.au/case-studies/creative/tsingtao-a-global-branding-project/) - THE SITUATION Established in 1903 in a bavarian beach town in China—Tsingtao is a longstanding brewer with a rich brand heritage. Recognised internationally, Tsingtao is a favourite amongst lager-lovers standing boldly amongst the likes of Heineken, Tiger and Peroni. Working with Tsingtao between 2013-2016 on a series of local integrated campaigns, UMM had a proven
- [Fairy Bread Day by Dollar Sweets](https://umm.com.au/case-studies/public-relations/fairy-bread-day-dollar-sweets/) - BRIEF Dollar Sweets (est. in 1947) is a Melbourne based and family owned manufacturer of confectionery and cake decorating products, that supplies products to all major grocery outlets, food service wholesalers and other major Australian manufacturers. With the hugely popular 100s & 1000s being one of its hero products, it made sense for Dollar
- [Victorinox Artisan Evening](https://umm.com.au/case-studies/activations/umm-pr-activation-victorinox-artisan-evening/) - With the commencement of the global #TheMakers campaign, a local brand immersion evening was orchestrated by UMM and Victorinox Australia at popular Sydney BBQ restaurant LP’s Quality Meats, an existing organic friend of the brand (they use Victorinox knives in the restaurant’s kitchen). This event had multiple aims: reinforce Victorinox’s brand values and personality; create
- [ILVE Influencer Activation Photoshoot](https://umm.com.au/case-studies/activations/ilve_influencer_activation_pr/) - In order to increase awareness of ILVE's Sydney Showroom in an innovative way, UMM initiated the #GetLostInTheMoment (an existing brand tagline) influencer activation as part of its PR strategy. In September, UMM cast 10 Australian influencers with an appreciation of style and design and a strong following of women and men, aged 25 – 55 (ILVE's core digital
- [Logitech - Designed For </br> Everything Apple](https://umm.com.au/case-studies/influencer-branding/designed-for-everything-apple/) - THE BRIEF Logitech launched a new range of peripherals for creative professionals, coined the Designed For Everything Apple range. UMM was to assist in creating awareness for this powerful brand partnership and to demonstrate the versatility of the product for its various creative audiences. STRATEGY UMM produced an integrated Social + Influencer campaign, which
- [Logitech G 'Rise of the Gamer' Roundtable](https://umm.com.au/case-studies/public-relations/logitech_g_roundtable_gaming_esports/) - Logitech G engaged UMM to assist in holding an intimate roundtable discussion – titled and themed “Rise of the Gamer” – at Dynasty Karaoke, Sydney. Logitech G products were set up for guests to experience, post-discussion, while the space itself allowed for lively conversation about esports and wider gaming issues, albeit without the stuffiness of a boardroom.
- [Cutting a New PR Direction in a Global Crisis](https://umm.com.au/case-studies/public-relations/victorinox/) - THE SITUATION Due to the global pandemic impacting businesses, media and life in general, Victorinox needed to shift the current marketing and public relations strategy to adapt to the new environment and consumer behaviour. Victorinox needed to communicate to their loyal customers that they acknowledge the tumultuous time and understand their customers needs, by still
- [Tsingtao Lead The Pack](https://umm.com.au/case-studies/%silo%/tsingtao-lead-the-pack/) - OVERVIEW Having been a staple in Chinese restaurants across the Australian marketplace for over 20 years, it was time for Tsingtao Beer to live up to its true party potential. A decision was made by Tsingtao’s Head Office to expand the beer’s market position in Australia. Instead of targeting men aged 35+ dining in Chinese
- [The Be Spunki PT Army](https://umm.com.au/case-studies/influencer-branding/be-spunki-launch/) - BRIEF Be Spunki (a start-up nutraceutical brand), approached UMM in early 2019 with a lack of brand awareness resulting in inconsistent sales. UMM was to assist in defining and building Be Spunki’s USP to drive sales (900 units, RRP $120) within a 12 month deadline. STRATEGY UMM created the Be Spunki PT Army - 12
- [Artline Professional Series - Don't Be a Tool](https://umm.com.au/case-studies/creative/artline-professional-series/) - BRIEF Artline released the Artline Professional Series – a range of markers developed for blue collar professionals. e.g. a PLUMBER MARKER, that was able to write on pipes, a CONCRETE MARKET that was able to write on concrete etc. UMM was to localise a brand personality and drive awareness to appeal to its core target
- [A Social Campaign for Australia's Youth in Lockdown 2020](https://umm.com.au/case-studies/influencer-branding/social-influencer-digital-campaign/) - THE BRIEF With the global pandemic hitting Australian shores in late March, Ultimate Ears wanted to reach out, entertain and inspire their young 18-25 year old music and festival loving audience during lockdown #1 2020. STRATEGY UMM created an integrated Social, Digital + Influencer Campaign, bringing the festival indoors with WONDERHOME. To do so, UMM
- [Reaching New Audiences with TikTok](https://umm.com.au/case-studies/influencer-branding/colour-collection/) - BRIEF Logitech G launched its highly anticipated Colour Collection range in mid 2020, consisting of a vibrant, colourful and super light suite of new headsets, mice + keyboards. UMM was to assist in creating awareness and hype for this new range, targeting a younger audience (Gen-Z). STRATEGY Partnering with Harvey Norman, UMM challenged popular lifestyle and
- [HYPERBOOM - a BIG speaker with BIG hype!](https://umm.com.au/case-studies/public-relations/ultimate-ears-hyperboom-launch-campaign/) - THE BRIEF Ultimate Ears, the market leading wireless Bluetooth speakers, was launching its biggest, loudest and bassiest speaker yet — the HYPERBOOM. UMM was asked to create brand and product awareness, to the Australian audience of 25-35 year olds. THE SOLUTION UMM conceptualised and produced a fully integrated communications campaign, including an Activation, PR, Influencer and
- [Tsingtao Beer St Summer Campaign](https://umm.com.au/case-studies/public-relations/umm_marketing_agency_tsingtao_beer_st/) - In its fourth year (2017) as the marketing agency for Tsingtao, UMM's strategy for the brand's Summer Campaign included a case takeover and an integrated execution of comms via digital (social media and website), PR, and retail (the redesigned case). This year moved in a different direction: Tsingtao Beer St. The brand evolution placed greater focus on
- [Bank of Papua New Guinea](https://umm.com.au/case-studies/%silo%/bank-of-papua-new-guinea/) - PROBLEM UMM PNG was appointed by the Reserve Bank of PNG, Bank of Papua New Guinea (BPNG), to design and develop to coincide with the Bank’s 40th anniversary. ″The newly created website was launched at BPNG’s 40th anniversary gala.″ STRATEGY Even though the request was to ‘re-skin’ BPNG’s existing website, there were many additional components
- [PAG Brand Launch](https://umm.com.au/case-studies/%silo%/pag-brand-launch/) - OBJECTIVE UMM PNG was commissioned to rebrand the leading Papua New Guinean insurance company, Pacific Assurance Group (PAG). The aim of the rebrand was to cement the company’s position as a highly progressive local company: one that is set to change a nation by protecting its people and workers with quality health insurance, and one
- [Empirical Works](https://umm.com.au/case-studies/profiling/empirical-works/) - OBJECTIVES To increase leads, sales and the calibre of client for Empirical Works through exposure in media related to the tech industry and business community. To position Empirical Works as the most innovative and progressive young mobile app solutions company in the industry. And to boost the profile of Paul Lin as its expert founder. ″Through our
- [FOTSUN](https://umm.com.au/case-studies/public-relations/fotsun/) - OBJECTIVES UMM’s PR Department would, as has been the case over the past decade working with FOTSUN, be tasked with engaging music (and any other relevant) media by highlighting the local characteristics of the Port Macquarie festival, while also drawing attention to the diverse range of local acts included in the lineup e.g. Aussie rock
- [Zonin Prosecco](https://umm.com.au/case-studies/public-relations/zonin-prosecco/) - OBJECTIVES Zonin Prosecco’s core target market are M + F, aged 25 – 45, in key urban centres. UMM’s goal was to educate this target demographic about the brand’s Italian heritage and enforce the notion that “Zonin = Prosecco”. Another objective was to hero Zonin Prosecco as the authentic Italian Prosecco, within the context of the rapidly
- [Digicel](https://umm.com.au/case-studies/public-relations/digicel/) - OBJECTIVES UMM PNG was engaged by Digicel as its corporate communications agency. Our role was proactively focused on improving the relationship between Digicel and the Papua New Guinean community, incorporating crisis management as well. STRATEGY We focused on making high-level management more accessible to the media and the people, clearing up misconceptions about Digicel’s products
- [Trukai](https://umm.com.au/case-studies/public-relations/trukai/) - OBJECTIVES As PNG’s second largest company, Trukai Industries Limited has a broad scope of influence throughout PNG. From producing their essential range of everyday staples and products locally, to championing a host of high-profile sponsorship initiatives, they have been a trusted and beloved brand for 45 years. UMM aimed to highlight these attributes as part
- [Victorinox](https://umm.com.au/case-studies/public-relations/victorinox-2/) - OBJECTIVES To establish a new brand identity for Iconic Swiss brand Victorinox in the Australian marketplace. What was regarded as a luxury lifestyle brand in Europe and the USA was vastly different here in Australia when Victorinox approached UMM, with the majority of the population only familiar with the original Swiss Army Knife. This familiarity was
- [Logitech](https://umm.com.au/case-studies/public-relations/logitech/) - OBJECTIVES To build a brand personality that cuts through to the mainstream Australian consumer. To position Logitech as a design-led company that is innovative, creative, and premium. To focus on the Ultimate Ears category and position it as a young, vibrant and energetic Bluetooth speaker brand that is superior in quality, looks, and endurance to
- [Victorinox #UrbanOutdoors Campaign](https://umm.com.au/case-studies/public-relations/lifestyle-marketing-agency-pr-victorinox/) - UMM localised the Global #UrbanOutdoors direction into the Australian marketplace through a co-ordinated combination of traditional PR, social media management, and influencer marketing. The breadth of this campaign allowed UMM to demonstrate its range as an integrated lifestyle marketing agency. OBJECTIVES UMM’s task was to further the Victorinox #UrbanOutdoors global brand campaign to the Australian
- [FOTSUN PR](https://umm.com.au/case-studies/public-relations/pr_fotsun_port_macquarie/) - Last year marked the 12th year of Port Macquarie's iconic Festival of the Sun (FOTSUN) and also UMM's 12th year doing PR for the festival. As testament to the PR strategy and ongoing, fantastic media relations, the festival was not only well-attended and well-covered by press (226 pieces) but sold out in record time, too! FOTSUN
- [Sydney Seaplanes Terminal Launch](https://umm.com.au/case-studies/public-relations/pr_strategy_sydney_seaplanes/) - UMM's PR strategy for Sydney Seaplanes would need to generate wide exposure around the launch of Australia’s first Seaplane Terminal in Rose Bay, Sydney. The PR strategy, which targeted both media and influencers, spanned two months and commenced with the launch press release. From there, interview opportunities with Founder and Managing Director Aaron Shaw were offered,
- [Queenstown Winter Festival](https://umm.com.au/case-studies/%silo%/queenstown-winter-festival/) - OBJECTIVES Winter activity for Ultimate Ears focused on highlighting UE’s sponsorship of the Queenstown Winter Festival. UMM selected and sourced a couple of influencers with strong appeal across social media (Instagram and YouTube; both of which allow for video, which means increased cut-through and engagement). The establishment of a brand connection, through social posting and
- [Tsingtao Nights Out – Melbourne](https://umm.com.au/case-studies/influencer-branding/tsingtao-nights-out-melbourne/) - OBJECTIVES Following the success of Tsingtao Be Bold Nights Out in Sydney, UMM aimed to craft yet another influencer-led experience that increased brand awareness and also forged bonds with both social media talent and the key demographic. The casting of influencers from diverse backgrounds would be a key consideration, so as to introduce or reinforce
- [UE BOOM Winter](https://umm.com.au/case-studies/%silo%/ue-boom-winter/) - BRIEF UMM was tasked with conceptualising, implementing and producing all the elements of an integrated communications campaign that spanned over 12 weeks between Sydney and Thredbo. The objectives were as follows: Establish an Australian brand presence and personality for the UE BOOM. Highlight its unique product features – namely its durability and water resistance –
- [Zonin Prosecco Influencer Trip](https://umm.com.au/case-studies/%silo%/zonin-prosecco-influencer-trip-2/) - OVERVIEW UMM has worked with Zonin Prosecco as its integrated communications agency in Australia (one of the company’s key markets). UMM’s activity for Zonin Prosecco spans across PR, Social Media, digital advertising, Creative, Influencer, and Activations. A key component of our overall integrated communications campaign would be an Influencer Trip to Italy, hosted by Zonin Prosecco
- [Ultimate Ears BOOM 2 Global Launch](https://umm.com.au/case-studies/public-relations/ue_boom_2_global_launch/) - BRIEF After two wildly successful global product launches prior to this, UMM was once more employed to conceptualise an interactive media event to showcase the global launch of the Ultimate Ears BOOM 2, with the theme of ‘Retro Beach Party’. The key objective was to promote the Ultimate Ears BOOM 2 to lifestyle and technology media
- [Ultimate Ears WONDERBOOM: Australian Launch](https://umm.com.au/case-studies/activations/ultimate_ears_wonderboom_launch/) - As with previous Ultimate Ears launches, the brand's new WONDERBOOM product would be introduced to Australian media and other important guests via a memorable and interactive activation. The WONDERBOOM launch event took place on April 4 at the original Porteño in Surry Hills, Sydney. One of the most highly regarded restaurants in Sydney, this was the first
- [Tsingtao Be Bold Activation](https://umm.com.au/case-studies/activations/tsingtao-be-bold-activation/) - OBJECTIVES The first year of Tsingtao Be Bold aimed to build on their Lead The Pack Campaign, with the overall campaign objectives being: create brand awareness for Tsingtao and the Tsingtao Be Bold sub-brand; entertain the target demographic (males, aged 25 – 35, in Sydney and Melbourne), with positive word of mouth implications; drive sales and
- [Jaybird Australia Brand Launch](https://umm.com.au/case-studies/public-relations/umm-pr-strategy-jaybird-australia-brand-launch-event/) - UMM has officially launched Jaybird, the pioneer and leader in premium sport wireless headphones, into the Australian market. Following Logitech's acquisition of Jaybird, UMM, the PR agency partner of Logitech in Australia, was engaged to launch the brand and the Freedom Wireless product locally. This launch event focused thematically on the “Power Your Passion” brand ethos and, as per the PR
- [UGG Australia King St Launch](https://umm.com.au/case-studies/activations/ugg-australia-king-st-launch/) - OVERVIEW Iconic global brand UGG AUSTRALIA appointed UMM as its Australian PR Agency in August. At this time, it was announced UMM would play an intrinsic role in launching the brand’s largest Sydney flagship retail space in the Sydney Arcade, King St, Sydney. The event would coincide with the introduction of UGG AUSTRALIA’s Home (soft
- [Zonin Prosecco Influencer Trip](https://umm.com.au/case-studies/influencer-branding/zonin-prosecco-influencer-trip/) - OVERVIEW UMM has worked with Zonin Prosecco as its integrated communications agency in Australia (one of the company’s key markets) since August. UMM’s activity for Zonin Prosecco spans across PR, Social Media, digital advertising, Creative, Influencer, and Activations. A key component of our overall integrated communications campaign would be an Influencer Trip to Italy, hosted by Zonin
- [Jaybird X3 Integrated Launch Campaign](https://umm.com.au/case-studies/public-relations/jaybird_x3_influencer_campaign/) - For the Australian launch of Jaybird's X3 Wireless Sport Headphones and the solidification of its position as a brand that is first and foremost focused on sport (especially running), Jaybird's narrative began on social media, led by influencers. A combined influencer marketing and PR strategy, Jaybird enlisted the help of top-tier Australian fitness talent to uncover how different music genres
- [Ultimate Ears #PartyUp Influencer Content Activation](https://umm.com.au/case-studies/influencer-branding/umm-pr-ue-partyup-influencer-campaign-photoshoot/) - After the wildly successful Australian launch of Ultimate Ears’ latest app – Party Up, a high-octane influencer campaign was implemented at the end of the year to continue #PartyUp’s surge through summer. This influencer campaign visually showcased the functionality of the app, which allows a user to connect 50+ speakers together, in a way that was
- [Ultimate Ears #PartyUp Launch](https://umm.com.au/case-studies/activations/umm-pr-agency-ue-party-up-launch-event/) - After prior success holding the global launches of products in Australia, Ultimate Ears decided to debut its groundbreaking Party Up app launch in Australia as well. The innovative app offers users the chance to connect 50+ Ultimate Ears BOOM, Ultimate Ears BOOM 2, and Ultimate Ears MEGABOOM wireless speakers at the same time. As part of the
- [Meatstock PR: Australia & New Zealand](https://umm.com.au/case-studies/public-relations/umm-pr-meatstock-festival-2017/) - Meatstock, Australia and New Zealand’s premier music and meat festival, returned bigger, better, and BBQ-ier in Year Two. Something else that was bigger and better? The PR results. Meatstock added stops in Auckland and Melbourne to its existing Sydney event. Every location sold out and Festival Directors Jay Beaumont and Simon Luke were understandably pumped about the resounding response to the
- [FOTSUN](https://umm.com.au/case-studies/%silo%/fotsun-2/) - OBJECTIVES UMM’s Social Media Team were employed to build the number of FOTSUN fans across the various platforms and communicate key messages through the FOTSUN pages. The FOTSUN community is highly responsive, so interacting with the fans in a tonally appropriate way would be of the utmost importance. For both PR and social media, there
- [Jaybird Digital Campaign](https://umm.com.au/case-studies/%silo%/umm-pr-creative-social-media-jaybird-facebook-digital-campaign/) - Taking the lead from the PR agency arm of UMM, which physically launched the Jaybird brand and its Freedom Wireless product in Australia, a digital campaign followed right after. Another collaboration between UMM's social media agency and creative agency components, this campaign spanned over five weeks and was led by a suite of assets (six static posts and one GIF) produced
- [Logitech Back To School Campaign](https://umm.com.au/case-studies/%silo%/umm-creative-social-media-logitech-back-school-campaign/) - For the local version of Logitech's Multi-Device campaign, UMM's Creative Agency and Social Media Agency yet again joined forces for 'Switcheroo', which occurred over the one-month Jan/Feb Back To School period. The campaign focused on the K380, K480, K780, and K375s Multi-Device Keyboards and their primary benefit: the ability to seamlessly switch between screens, for a
- [Logitech G Covers the LoL IWCA](https://umm.com.au/case-studies/social-media/logitech-g-lol-iwca/) - OBJECTIVES The League of Legends IWC All-Star (IWCA) tournament was held at Margaret Court Arena, Melbourne. This who’s who of gaming featured all-star players from around the world (the international gaming community voted online prior to the event for which players they most wanted to see compete) battling it out for eSports supremacy in an online
- [Monteith's 100](https://umm.com.au/case-studies/social-media/monteiths-100/) - OBJECTIVES Drinkworks is a premium beer and cider sales and marketing company for Tiger, Bintang, Estrella Damm, Old Mout and Monteith’s. Drinkworks approached UMM, after two years of UMM successfully marketing Tiger Beer in the Australian market place. UMM’s brief was to market Monteith’s apple cider in the Australian market – at this stage, cider
- [Cuisinart ‘In A Spin’ Festive Campaign](https://umm.com.au/case-studies/social-media/creative_cuisinart_in_a_spin_campaign/) - UMM’s task was to promote the Cuisinart Mini Prep Processor range via a Facebook giveaway during the festive period (a high sales period). Secondary objectives of the campaign were to strengthen online brand loyalty and interaction from prospects and customers alike, and to further develop Cuisinart’s unique brand persona and tone. Animation allows for great
- [Logitech G and The Chiefs Go Live!](https://umm.com.au/case-studies/social-media/social-media-management-logitech-g/) - UMM has handled the social media management for Logitech G – Australia's number-one gaming brand. In that time, the community has grown to over 30K fans through a series of collaborations with The Chiefs, Australia's top League of Legends eSports team; a strong presence at local gaming expos; and a global broadcasting initiative from a major gaming tournament last year.
- [PAG Identity](https://umm.com.au/case-studies/%silo%/pag-identity/) - BRIEF Following a successful PR project conducted by UMM, PAG’s brief came in two parts: 1. Create a brand that would cement its position as a highly progressive local company and the largest health insurer in PNG. 2. Amplify the announcement of the new brand to the media and public. ″The logo was formed by interlocking the abbreviated
- [Rothsay Rebrand](https://umm.com.au/case-studies/creative/creative_rothsay_rebrand/) - OBJECTIVES There were four main objectives of Rothsay’s rebrand: strengthen their image as a ‘market-leading, medium-sized Chartered Accounting firm’; increase market penetration to new and existing clients; humanise the Rothsay brand; and increase brand consistency across all platforms and channels. ″The logo is perfectly balanced, much like a ledger.″ STRATEGY In the audit phase, UMM defined four
- [Tsingtao Be Bold Summer Campaign](https://umm.com.au/case-studies/%silo%/creative_tsingtao_be_bold/) - OBJECTIVES The first year of Tsingtao Be Bold aimed to build on their previous Lead The Pack Campaign, while also separating itself from what came before with a distinct suite of engaging creative assets. The overall campaign objectives being: create brand awareness for Tsingtao and the Tsingtao Be Bold sub-brand; entertain the target demographic (males, aged 25 –
- [UE Winter](https://umm.com.au/case-studies/%silo%/ue-winter/) - OBJECTIVES UMM’s Creative Department were tasked with conceptualising and developing a campaignable identity for UE’s Winter activity across both Australia and New Zealand, which would feature in both online (digital) and offline (physical) forms for the campaign duration (May – August). These environments included: UE’s social media account; signage for Reavers Lodge, Queenstown; signage for
- [Crème Simon: Australian Brand Launch](https://umm.com.au/case-studies/%silo%/creme_simon_australian_brand_launch/) - OBJECTIVES To launch Crème Simon into the Australian marketplace and support its launch in Sephora. To establish unique positioning in a cluttered Australian skincare industry, focusing on climate-customised skincare. To inject an exciting and distinctive brand personality into the communications campaign to achieve immediate reaction from media, bloggers and consumers. To attain real and lasting relationships with the key
- [Master Creative: Logitech G AP](https://umm.com.au/case-studies/creative/master_creative_logitech_g_ap/) - In September, UMM won a global pitch to undertake the Master Creative for three of Logitech G’s seasonal campaigns. Subsequently, UMM was assigned the task of conceptualising and developing the Master Creative for the Game With Passion 2.0 (GWP 2.0) campaign. Both suites of Master Creative would be implemented across the entire Asia-Pacific region, comprising
- [Tsingtao Be Bold Summer Campaign](https://umm.com.au/case-studies/activations/tsingtao_be_bold_summer_campaign/) - OBJECTIVES The Tsingtao Be Bold was Tsingtao and UMM’s third summer working together, and, as with Year Two, involved the Creative, Social Media & Online Publishing, and Influencer/Activations teams. The audience has matured, but the objectives remained largely the same, albeit attacked in a fresh manner, using learnings from the previous two campaign years: to
- [Trukai Magazines: Corporate and Lifestyle](https://umm.com.au/case-studies/public-relations/umm_png_corporate_publishing_trukai/) - Trukai is a household name in Papua New Guinea and the nation’s leading rice supplier. Prior to the partnership with UMM, the company newsletter was not that far removed from a few pieces of A4 paper stapled together. After close collaboration, not one but two revamped company publications that better befit an organisation of Trukai’s calibre
- [Logitech Social Media Campaign: Christmas](https://umm.com.au/case-studies/social-media/logitech_social_media_campaign_christmas/) - Logitech has, for a long time, run seasonal campaigns on social media. For their Christmas social media campaign, the Party Collection range of mice were selected as the hero product. Taking its cue from the striking and colourful designs of the mice, UMM’s Creative Department opted for a simple execution, albeit one that would stand
- [Brand Identity: Bower Botanicals](https://umm.com.au/case-studies/creative/bower_botanicals_brand_identity/) - Bower Botanicals is a Byron Bay-based business that provides floral design and artistic direction for bespoke flowers, weddings, and events. They wanted to introduce a brand identity reflective of their offering. Sharing the habits of the business's animal namesake, the Bowerbird, mother and daughter co-owners Kelley and Jaala forage in their local environment to create
- [Life With Logitech Social Media Campaign](https://umm.com.au/case-studies/social-media/social_media_marketing-life-with-logitech/) - The Logitech and Logitech G brands separated on social media, with the former being positioned purely as lifestyle and the latter focusing on gaming. UMM advised a large-scale social media marketing campaign to underscore the separate brand personas. Life With Logitech’s core aim was to cement Logitech as a lifestyle brand, while also heroing four
- [Candana PR Strategy: Video Segments](https://umm.com.au/case-studies/public-relations/pr-strategy-creative-candana-edm-video/) - Candana is a bathroom wares retailer and distributor that prides itself on expertise and knowledge in the areas of design and architecture. A family-owned business that’s been around for over 30 years, there’s a rich and human history to the company. As a way of adding another dimension to the bi-monthly newsletter that is serviced
- [Ultimate Ears Winter Identity](https://umm.com.au/case-studies/creative/umm-creative-agency-ue-winter/) - UMM’s internal creative agency were tasked with conceptualising and developing a campaignable identity for Ultimate Ears’ Winter activity across both Australia and New Zealand, which would feature in both online (digital) and offline (physical) forms for the campaign duration (May – August). These environments included: Ultimate Ears’ Facebook account; signage for River Inn, Thredbo; a Snow
- [Zonin Prosecco Ice Content Creation](https://umm.com.au/case-studies/creative/creative-zonin-prosecco-ice-photography/) - UMM's second year as Zonin Prosecco's Australian PR agency involved educating media and consumers alike about the benefits of the new Zonin Prosecco Ice product. The core focus of the Summer Campaign was a photo shoot by UMM’s Creative Department, which explored multiple lifestyle executions featuring Zonin Prosecco Ice. When it comes to education and brand awareness,
- [Social Media Coverage: Logitech G at Supanova Sydney](https://umm.com.au/case-studies/activations/supanova_logitech-g_social_media_coverage/) - Supanova, which took place in Sydney on June 16 – 18, is one of Australia’s largest pop culture exhibitions. It presented a prime opportunity for Logitech G to connect and engage with its most loyal fans, through entertaining social media coverage on Facebook and Twitter. A pre-event competition on Facebook, where two double-passes were up for grabs, reached over
- [Brand Activation: Ultimate Ears Winter](https://umm.com.au/case-studies/public-relations/brand-activation-ultimate-ears-winter/) - The Ultimate Ears Winter brand activation began with the social campaign, which ran across May and June on Facebook and was highly successful, reaching +500K people in six-weeks. Over the course of the campaign, it received 3.5K+ engagements and almost 150K views. My new favourite way of getting around. @ultimateears @ozsnow_ #ozsnow #ueboom A post shared by Dreamer/Achiever
- [ILVENISTA Integrated Campaign](https://umm.com.au/case-studies/public-relations/ilvenista-integrated-campaign/) - THE BRIEF Amplify the new ILVE advertising campaign – ILVENISTA – and continue to push innovation and style. THE SOLUTION Hero the ILVE consumer and their love of entertaining via an influencer collaboration – creating bespoke content that is rolled-out through Social Media and PR. WHAT WE DID ILVE are suppliers of premium kitchen appliances for
- [Jaybird X3 What's Your Why Social Media Campaign](https://umm.com.au/case-studies/influencer-branding/jaybird_why_social_media_campaign/) - THE BRIEF Showcase the Jaybird X3 product and forge a strong alignment between the brand and running. THE SOLUTION A social media campaign that utilised influencer talent and Sydney's iconic City2Surf running race to create bespoke branded content and hero key brand messages. WHAT WE DID The ‘What’s Your Why’ social media campaign ran capitalised on the City2Surf and involved the conceptualisation and production
- [Meatstock](https://umm.com.au/case-studies/%silo%/meatstock/) - OBJECTIVES When established festival directors Jay Beaumont and Simon Luke announced the launch of Meatstock, a new Sydney barbecue festival, they enlisted UMM’s PR Department to create widespread awareness of the event and its unique combination of live food, music, and competitions e.g. barber and butcher challenges. In order to generate maximum exposure for Meatstock,
- [Logitech Spotlight APAC Creative Assets](https://umm.com.au/case-studies/creative/umm_creative_agency_logitech_spotlight/) - For the launch of Logitech's new Spotlight Presentation Remote in the Asia-Pacific region, UMM's Creative Agency was engaged to create a suite of static and video assets for social media (plus print and banner adverts) to promote the product itself and the product's three key benefits. The majority of these assets leveraged the existing key
- [Yourimbah Student Association Rebrand](https://umm.com.au/case-studies/creative/creative_yourimbah_rebrand/) - Initially, there was an aim to rebrand Campus Central, the leading Student Association at the University of Newcastle’s satellite campus at Ourimbah, on the Central Coast of New South Wales. This rebrand would reflect its progressive and innovative approach to the student experience on campus, and also to relate to the regional culture of the area.
- [Logitech 'Party Collection' Influencer Activation](https://umm.com.au/case-studies/public-relations/logitech_party_collection_influencer/) - For the flamboyant, younger-skewed, Instagram-based #AllLogitechEverything influencer activation, UMM produced an exclusive series of branded accessories and apparel inspired by each of the M238 Party Collection Mice designs for influencers to wear in their posts. #AllLogitechEverything was designed as a play on the fashion trend #AllBlackEverything. This direction was used to position the M238 Party
- [Logitech G Prodigy Series: Launch Assets](https://umm.com.au/case-studies/creative/creative_logitech_g_prodigy_campaign/) - An overwhelming number of PC gamers do not own legitimate gaming products, which is where the Logitech G Prodigy Series of products comes into play. UMM’s task was to create a suite of assets – static, GIF, and video, with supporting copy – to promote these more mainstream and accessible gaming peripherals across the AP region (14
- [Ultimate Ears MEGABOOM Global Launch](https://umm.com.au/case-studies/public-relations/ultimate_ears_megaboom_global_launch/) - BRIEF UMM was employed to conceptualise an interactive media event to launch the UE MEGABOOM and also seek PR placements for Ultimate Ears’ SVP and General Manager, Rory Dooley, during his trip to Australia. More specific objectives were as follows: To promote the UE MEGABOOM to lifestyle and technology media as a must-have ‘Australian-ready’ lifestyle
- [Bracken Darrell, CEO of Logitech International](https://umm.com.au/case-studies/profiling/bracken_darrell_logitech_ceo_profiling/) - OBJECTIVES To introduce the CEO of Logitech International, Bracken Darrell, to Australia’s key business and technology media, highlighting the recent Logitech rebrand and future vision of the company. To cement Logitech’s position in Australia as one of the global leaders in consumer technology. To herald Logitech’s shift to a design-led company, under the direction of
- [OCNL ST Medical Centre Brand Identity](https://umm.com.au/case-studies/%silo%/creative_brand_identity_ocnl_st/) - UMM's task was to create a new brand identity for a medical centre that was relocating to a heritage-listed building in Sydney’s financial district. By developing a modern and strong personality, this would differentiate O’Connell Street Medical Centre from other practices in Sydney. Visually, the business would need to be distinctive enough to attract attention from
- [UE WONDERBOOM APAC Creative Assets](https://umm.com.au/case-studies/creative/ue_wonderboom_apac_creative_assets/) - For the launch of the Ultimate Ears WONDERBOOM, Asia Pacific-appropriate creative assets were sought from UMM's creative agency, to both showcase the diversity of the region and also reflect the change in messaging from a party focus to something on a more personal level. Two concepts were developed for the 18-30 demographic, based on the brand values of:
- [Logitech Multi-Device Creative Strategy](https://umm.com.au/case-studies/creative/umm_creative_strategy_logitech_keyboards/) - When Logitech approached UMM about its ‘Multi-Device’ range of keyboards, the agency were asked to develop a full creative strategy: refine the existing messaging (to help educate a wide retail market) and produce a suite of assets to engage the audience on various digital platforms worldwide. The existing messaging lacked a clear and concise educational angle that
- [Logitech ‘Back To School’](https://umm.com.au/case-studies/%silo%/logitech-back-to-school/) - OBJECTIVES To attract and build a new community of Logitech fans, supporting the new direction of dividing the Facebook community into two distinct communities, namely Logitech (lifestyle) and Logitech G (gamers). To increase engagement from Logitech’s new desired “non-gamer” target market on the Logitech Facebook page, whilst not ostracising the existing loyal gamer community. To
- [UE BOOM Box](https://umm.com.au/case-studies/%silo%/ue-boom-box/) - BRIEF With hundreds of brands and thousands of Bluetooth speakers on the market, Ultimate Ears wanted to generate underground noise via a viral social media endorsement campaign. ″Influencers from a wide appeal base, including fashion, fitness, and music, as well as Internet celebrities, were sent a tailor-made UE Boom Box.″ STRATEGY UMM conceptualised, designed, and
- [UE BOOM Sounds Of Summer](https://umm.com.au/case-studies/%silo%/ue-boom-sounds-of-summer/) - BRIEF It was up to UMM to conceptualise and produce an activation for the UE BOOM that continued to push the portable wireless speaker as a must-have lifestyle product in the lead-up into Christmas and throughout the summer. The activation concept would ideally highlight the UE BOOM’s functionality and key features, namely pairing via Bluetooth.
- [UE ROLL Global Launch](https://umm.com.au/case-studies/%silo%/ue-roll-global-launch/) - OBJECTIVES Sydney was selected as the location for the global launch of the UE ROLL before an audience of esteemed media and celebrities. Given this was an international launch, the brief called for a unique event encapsulating the active, energetic product personality in a way that was not specific to Australia. After the standout success
- [Living Sydney](https://umm.com.au/case-studies/profiling/living-sydney/) - OBJECTIVE Four weeks prior to the Sydney Mayoral elections in late-2012, UMM was approached by the Living Sydney political party, led by Angela Vithoulkas. Our brief was to help Angela and Living Sydney win the Sydney Mayoral election by positioning Angela as a legitimate alternative to the long-standing Sydney Mayor, Clover Moore – one of
- [REDDS Cups](https://umm.com.au/case-studies/profiling/redds-cups/) - OBJECTIVE Our assignment was to bring attention to Myles Sgammotta, the man behind the plastic red cup that has taken Australia’s party and event circuit by storm, and position him as an emerging entrepreneur with the hottest product of its kind on the market. ″Fulfilling his desire to be positioned as an entrepreneur, we achieved coverage
- [Wealth Within](https://umm.com.au/case-studies/profiling/wealth-within/) - OBJECTIVES The two main objectives were firstly to position Wealth Within as the leading share market educator in the country through its Federal Government accredited Diploma of Share Trading. The second objective was to position founder Dale Gillham as a leading share market expert and push his personal brand to attract leads for the course.

## Testimonials

- [Annabelle Cheung](https://umm.com.au/testimonials/annabelle-cheung/) - It has been an absolute pleasure working with UMM on the 2025 MAMA “Win a Thailand Street Food Tour” on-pack promotion. From the eye-catching key visuals and teaser content to the engaging POS materials...
- [Matthew Mortellaro](https://umm.com.au/testimonials/matthew-mortellaro-testimonial/) - I have the opportunity to work with many agencies around the world and UMM is among the very best. More than an agency, they’re a true partner who shares our company’s passion, fast-pace and ambition. UMM delivers five star creativity and flawless execution. Their expertise and autonomy save me time and resources, proving that even with a nine-hour difference between us, great collaboration knows no borders. Professionally, the UMM team is invaluable as advisors, and personally, they're just super fun and a real pleasure to work with.
- [Penny Owens](https://umm.com.au/testimonials/penny-owens/) - Working with UMM was an absolute pleasure! Their innovative approach to our summer campaign for our EDENVALE non-alcoholic wines truly exceeded our expectations
- [Jessie Xiao](https://umm.com.au/testimonials/jessie-xiao/) - We were able to collaborate in a creative, strategic and efficient manner with the UMM team and are excited for the rollout in key markets and channels across the Asia Pacific, Europe and US.
- [Ruth Lloyd](https://umm.com.au/testimonials/ruth-lloyd/) - Fairy Bread Day is about to kick off its 4th year and UMM have been with us every step of the way. Three years on, we now have an established brand, a loyal social media following and year on year our brand awareness grows.
- [Max Pan](https://umm.com.au/testimonials/ronald-pang/) - UMM is definitely the leading agency that seamlessly coordinates branding, creative, social content and activations. They help Logitech, Ultimate Ears, and Logitech G build strong consumer engagement through very comprehensive and yet insightful marketing campaign across the whole Asia Pacific regions. UMM is our best partner fuelling our growing business.
- [Estelle Fry](https://umm.com.au/testimonials/estelle-fry/) - The team are very easy to work with and have a thorough understanding of our products (spanning many categories) and our different audiences. UMM consistently ‘just get it’.
- [Ben Antecki](https://umm.com.au/testimonials/ben-antecki/) - We challenged UMM in 2021 to create an engaging and thought provoking campaign targeting the often complex B2B market. The team delivered with insightful content that encouraged users to think about their air quality needs and how TruSens can support. The campaign helped drive incremental growth for our brand and delivered some of the highest engagement we have seen in a program. UMM are at the top of my list for future campaigns.
- [Melanie Adan](https://umm.com.au/testimonials/melanie-adan/) - UMM has been a great extension of our team! Our first campaign together was very successful that it was a no-brainer to continue working with them for PR, Influencer, and Social media campaigns. Apart from being a creative and fun team to work with, UMM has exceeded our expectations when it comes to results, outputs, and insights.
- [Peter Huynh](https://umm.com.au/testimonials/peter-huynh/) - The team were great to work with and created an “outside the box” integrated PR, Influencer, Content + Social campaign that helped to build the brand, and ultimately assist our main objective which was to get national distribution which we did by EOY with JB Hi-Fi and Baby Bunting.
- [Michelle Rochford](https://umm.com.au/testimonials/michelle-rochford/) - OKI initially engaged with UMM to increase our brand presence for a key product line across Australia and New Zealand through a social campaign reaching multiple targeted audiences. Working with them through the process has been a lot of fun and exciting to see the ideas evolve. The campaign execution has now stood out across OKI Worldwide both by the quality of the campaign material and most importantly the campaign results. We look forward to getting stuck into the next project!
- [Sandra Furer](https://umm.com.au/testimonials/sandra-furer/) - Victorinox and UMM have been partners for over ten years now. With a passionate and innovative PR team, we have successfully collaborated to establish Victorinox as a multi-channel, luxury global brand in Australia, beyond the renowned Swiss Army Knife. The team has secured very strong Media and Influencer relationships that have stood the test of time.
- [Carl Pronti](https://umm.com.au/testimonials/scrub-daddy/) - UMM exceeded expectations in every possible way during the campaign we ran with them. They were able to move quick and get us exceptional coverage, with a well communicated and executed plan. We will never look anywhere else for our PR requirements.
- [Samantha Sargent](https://umm.com.au/testimonials/samantha-sargent/) - We approached UMM to support the marketing and PR for Be Spunki. As a start up brand, it was imperative for us to find a team who understood our brand message. Especially in an industry that is renowned for ‘marketing spin’. Integrity, for us, is everything, so the integrity of message had to be spot
- [Halim Saliman](https://umm.com.au/testimonials/halim-saliman/) - We engaged UMM to reposition the Sharp brand and drive our communications strategy, which was successfully executed across all of Sharp's social media channels, PR and Brand Partnerships.
- [John Paterson](https://umm.com.au/testimonials/john-paterson/) - Their team are always professional, creative, and fun, and I always look forward to what they're going to come up with next.
- [Jay Beaumont](https://umm.com.au/testimonials/meatstock/) - UMM provided us with a creative and seamless PR campaign that helped us achieve sell out crowds at every event.
- [Angela Vithoulkas](https://umm.com.au/testimonials/9575/) - The slim time frame in which to work made installing me as the new Mayor of Sydney virtually impossible, but on the back of UMM's PR campaign, I became the first ever debutant campaigner to be elected to City of Sydney Council.
- [Kimberley Maiolo](https://umm.com.au/testimonials/kimberley-maiolo/) - UMM has been an integral part of growing our local exposure for the new terminal as well as increasing our Seaplane business also.
- [Maybellyn Fernandes](https://umm.com.au/testimonials/maybellyn-fernandes/) - I found UMM great to work with. The entire team comes prepared with impressive ideas and a contagious enthusiasm and energy. They raise the bar given any project.
- [Kini Hickson](https://umm.com.au/testimonials/kini-hickson/) - ″...the UMM team are good at what they do and it's the PR team I would trust to work with.″
- [Vivian Lam](https://umm.com.au/testimonials/vivian-lam/) - Working with UMM is a crazy creative ride where we have been excited by each new idea proposed. Not only are they filled with creativity but also a great listener, giving life to each brief.
- [Steen Jones](https://umm.com.au/testimonials/steen-jones/) - I've been fortunate enough to work with and alongside Umm on a handful of initiatives now and have not only delivered - but always been a total blast.
- [Daniel Bertuccio](https://umm.com.au/testimonials/daniel-bertuccio/) - The team is very effective and assertive whilst always taking into consideration our brand, belief’s and core values in high steed of anything we do together to get the best possible result.
- [Dale Gillham](https://umm.com.au/testimonials/dale-gillham/) - Having built up relationships with numerous journalists over the years, the feedback I get is that UMM has earned their respect and is at the top of their game.
- [Alessandro Guerini](https://umm.com.au/testimonials/alessandro-guerini/) - It has been a pleasure to work with UMM as it's not just a relationship between supplier and customer but a feeling of working all together in same team and with the same target.
- [Ronald Pang](https://umm.com.au/testimonials/ronald-pang-2/) - UMM executes their concepts and ideas into reality from a different perspective, a good mix of in house expertise produces strong results year after year.
- [Pete Evans](https://umm.com.au/testimonials/pete-evans/) - On the several occasions that I have worked with UMM they continually surprise me with forward-thinking and creative slants that are beyond of most PR’s companies.
- [Monique Pierson](https://umm.com.au/testimonials/9566/) - UMM brought energy, strategy and creativity to the introduction of UGG to the Australian media; helping to lay the foundations for the exposure and growth of the brand in the local market.

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- [Youtube](https://umm.com.au/news/tag/youtube/)
- [james kape](https://umm.com.au/news/tag/james-kape/)
- [pechakucha](https://umm.com.au/news/tag/pechakucha/)
- [Exercise](https://umm.com.au/news/tag/exercise/)
- [Global Surf Industries](https://umm.com.au/news/tag/global-surf-industries/)
- [GSI](https://umm.com.au/news/tag/gsi/)
- [manly surf school](https://umm.com.au/news/tag/manly-surf-school/)
- [paddleboarding](https://umm.com.au/news/tag/paddleboarding/)
- [SUP](https://umm.com.au/news/tag/sup/)
- [Blogging](https://umm.com.au/news/tag/blogging/)
- [Secret Wars](https://umm.com.au/news/tag/secret-wars/)
- [Tiger Beer](https://umm.com.au/news/tag/tiger-beer/)
- [Charity](https://umm.com.au/news/tag/charity/)
- [City2Surf](https://umm.com.au/news/tag/city2surf/)
- [Arbonne](https://umm.com.au/news/tag/arbonne/)
- [Chris King](https://umm.com.au/news/tag/chris-king/)
- [Toko](https://umm.com.au/news/tag/toko/)
- [Festival](https://umm.com.au/news/tag/festival/)
- [Live Music](https://umm.com.au/news/tag/live-music/)
- [Media](https://umm.com.au/news/tag/media/)
- [Dance Ability](https://umm.com.au/news/tag/dance-ability/)
- [Disability](https://umm.com.au/news/tag/disability/)
- [Focus on Ability](https://umm.com.au/news/tag/focus-on-ability/)
- [NOVA](https://umm.com.au/news/tag/nova/)
- [Nova Employment](https://umm.com.au/news/tag/nova-employment/)
- [Coffee](https://umm.com.au/news/tag/coffee/)
- [Gwylem Davies](https://umm.com.au/news/tag/gwylem-davies/)
- [Mocopan](https://umm.com.au/news/tag/mocopan/)
- [Cookies](https://umm.com.au/news/tag/cookies/)
- [Megan Gale](https://umm.com.au/news/tag/megan-gale/)
- [Mrs. Fields](https://umm.com.au/news/tag/mrs-fields/)
- [Press](https://umm.com.au/news/tag/press/)
- [MVIL](https://umm.com.au/news/tag/mvil/)
- [PNG](https://umm.com.au/news/tag/png/)
- [Rugby League](https://umm.com.au/news/tag/rugby-league/)
- [St George](https://umm.com.au/news/tag/st-george/)
- [Conan Obrien](https://umm.com.au/news/tag/conan-obrien/)
- [Talk Show](https://umm.com.au/news/tag/talk-show/)
- [Viral](https://umm.com.au/news/tag/viral/)
- [Critic](https://umm.com.au/news/tag/critic/)
- [Film](https://umm.com.au/news/tag/film/)
- [Mark Zuckerberg](https://umm.com.au/news/tag/mark-zuckerberg/)
- [Review](https://umm.com.au/news/tag/review/)
- [Social Network](https://umm.com.au/news/tag/social-network/)
- [A Current Affair](https://umm.com.au/news/tag/a-current-affair/)
- [ACA](https://umm.com.au/news/tag/aca/)
- [Beach](https://umm.com.au/news/tag/beach/)
- [Manly](https://umm.com.au/news/tag/manly/)
- [Surfing](https://umm.com.au/news/tag/surfing/)
- [Art](https://umm.com.au/news/tag/art/)
- [Design](https://umm.com.au/news/tag/design/)
- [DJ Dexter](https://umm.com.au/news/tag/dj-dexter/)
- [Street Art](https://umm.com.au/news/tag/street-art/)
- [Tiger Translate](https://umm.com.au/news/tag/tiger-translate/)
- [FOTSUN](https://umm.com.au/news/tag/fotsun/)
- [Port Macquarie](https://umm.com.au/news/tag/port-macquarie/)
- [Regurgitator](https://umm.com.au/news/tag/regurgitator/)
- [Community](https://umm.com.au/news/tag/community/)
- [Flood](https://umm.com.au/news/tag/flood/)
- [Queensland](https://umm.com.au/news/tag/queensland/)
- [Road Safety](https://umm.com.au/news/tag/road-safety/)
- [Cider](https://umm.com.au/news/tag/cider/)
- [Ocean](https://umm.com.au/news/tag/ocean/)
- [sunscreen](https://umm.com.au/news/tag/sunscreen/)
- [tennis](https://umm.com.au/news/tag/tennis/)
- [Ivy](https://umm.com.au/news/tag/ivy/)
- [Marketing](https://umm.com.au/news/tag/marketing/)
- [Paul Borrund](https://umm.com.au/news/tag/paul-borrund/)
- [Seminar](https://umm.com.au/news/tag/seminar/)
- [Jess Cooper](https://umm.com.au/news/tag/jess-cooper/)
- [Party](https://umm.com.au/news/tag/party/)
- [Privacy Settings](https://umm.com.au/news/tag/privacy-settings/)
- [Advertising](https://umm.com.au/news/tag/advertising/)
- [Brands](https://umm.com.au/news/tag/brands/)
- [Digital](https://umm.com.au/news/tag/digital/)
- [Google](https://umm.com.au/news/tag/google/)
- [Online](https://umm.com.au/news/tag/online/)
- [Users](https://umm.com.au/news/tag/users/)
- [audience model](https://umm.com.au/news/tag/audience-model/)
- [Consumer Habits](https://umm.com.au/news/tag/consumer-habits/)
- [Corporate Image](https://umm.com.au/news/tag/corporate-image/)
- [Smart Phones](https://umm.com.au/news/tag/smart-phones/)
- [Web 2.0](https://umm.com.au/news/tag/web-2-0/)
- [Web Habits](https://umm.com.au/news/tag/web-habits/)
- [Communications](https://umm.com.au/news/tag/communications/)
- [umm..](https://umm.com.au/news/tag/umm/)
- [Book](https://umm.com.au/news/tag/book/)
- [Featured](https://umm.com.au/news/tag/featured/)
- [Jordan Belfort](https://umm.com.au/news/tag/jordan-belfort/)
- [Wall St](https://umm.com.au/news/tag/wall-st/)
- [Wolf of Wall St](https://umm.com.au/news/tag/wolf-of-wall-st/)
- [Footy](https://umm.com.au/news/tag/footy/)
- [New South Wales](https://umm.com.au/news/tag/new-south-wales/)
- [Sport](https://umm.com.au/news/tag/sport/)
- [State of Origin](https://umm.com.au/news/tag/state-of-origin/)
- [Sydney](https://umm.com.au/news/tag/sydney/)
- [Agency](https://umm.com.au/news/tag/agency/)
- [Business](https://umm.com.au/news/tag/business/)
- [Campaign](https://umm.com.au/news/tag/campaign/)
- [Full Service](https://umm.com.au/news/tag/full-service/)
- [In house](https://umm.com.au/news/tag/in-house/)
- [Australia](https://umm.com.au/news/tag/australia/)
- [Australian Museum](https://umm.com.au/news/tag/australian-museum/)
- [Jenifer Hawkins](https://umm.com.au/news/tag/jenifer-hawkins/)
- [Launch](https://umm.com.au/news/tag/launch/)
- [Maxim Magazine](https://umm.com.au/news/tag/maxim-magazine/)
- [Men's Magazine](https://umm.com.au/news/tag/mens-magazine/)
- [Publication](https://umm.com.au/news/tag/publication/)
- [Victory Motorcycles](https://umm.com.au/news/tag/victory-motorcycles/)
- [Events](https://umm.com.au/news/tag/events-2/)
- [Festival of the Sun](https://umm.com.au/news/tag/festival-of-the-sun/)
- [Art Battles](https://umm.com.au/news/tag/art-battles/)
- [Drinkworks](https://umm.com.au/news/tag/drinkworks/)
- [Name this Bar](https://umm.com.au/news/tag/name-this-bar/)
- [Photography](https://umm.com.au/news/tag/photography/)
- [Tiger Beer Australia](https://umm.com.au/news/tag/tiger-beer-australia/)
- [Adventure](https://umm.com.au/news/tag/adventure/)
- [Public Relations Campaign](https://umm.com.au/news/tag/public-relations-campaign/)
- [Road Safety is not a game](https://umm.com.au/news/tag/road-safety-is-not-a-game/)
- [Wolf of Wall Street](https://umm.com.au/news/tag/wolf-of-wall-street/)
- [Influencer](https://umm.com.au/news/tag/influencer/)
- [Profiling](https://umm.com.au/news/tag/profiling/)
- [Integrated Communications](https://umm.com.au/news/tag/integrated-communications/)
- [Online Publishing](https://umm.com.au/news/tag/online-publishing/)
- [Company Profiling](https://umm.com.au/news/tag/company-profiling/)
- [Personal Profiling](https://umm.com.au/news/tag/personal-profiling/)
- [Rebrand](https://umm.com.au/news/tag/rebrand/)
- [Influencer marketing Sydney](https://umm.com.au/news/tag/influencer-marketing-sydney/)
- [Sydney PR Agencies](https://umm.com.au/news/tag/sydney-pr-agencies/)
- [Influencer marketing](https://umm.com.au/news/tag/influencer-marketing/)
- [Social media expert](https://umm.com.au/news/tag/social-media-expert/)
- [Social Media Marketing](https://umm.com.au/news/tag/social-media-marketing/)
- [Social Media Services](https://umm.com.au/news/tag/social-media-services/)
- [Fashion PR companies](https://umm.com.au/news/tag/fashion-pr-companies/)
- [Fashion PR agency](https://umm.com.au/news/tag/fashion-pr-agency/)
- [Fashion PR agencies](https://umm.com.au/news/tag/fashion-pr-agencies/)
- [Social media management](https://umm.com.au/news/tag/social-media-management/)
- [Social media consultants](https://umm.com.au/news/tag/social-media-consultants/)
- [Social media experts](https://umm.com.au/news/tag/social-media-experts/)
- [PR internship](https://umm.com.au/news/tag/pr-internship/)
- [PR internships](https://umm.com.au/news/tag/pr-internships/)
- [PR internships Sydney](https://umm.com.au/news/tag/pr-internships-sydney/)
- [PR internships Australia](https://umm.com.au/news/tag/pr-internships-australia/)
- [PR Agency event](https://umm.com.au/news/tag/pr-agency-event/)
- [PR Agency](https://umm.com.au/news/tag/pr-agency/)
- [Pokemon Go](https://umm.com.au/news/tag/pokemon-go/)
- [Branding agency](https://umm.com.au/news/tag/branding-agency/)
- [Graphic Design](https://umm.com.au/news/tag/graphic-design/)
- [Zonin Prosecco](https://umm.com.au/news/tag/zonin-prosecco/)
- [Content](https://umm.com.au/news/tag/content/)
- [Branding](https://umm.com.au/news/tag/branding/)
- [Brand Identity](https://umm.com.au/news/tag/brand-identity/)
- [Media Coverage](https://umm.com.au/news/tag/media-coverage/)
- [PR Strategy](https://umm.com.au/news/tag/pr-strategy/)
- [Social Media Campaign](https://umm.com.au/news/tag/social-media-campaign/)
- [Logitech](https://umm.com.au/news/tag/logitech/)
- [Master Creative](https://umm.com.au/news/tag/master-creative/)
- [Brand Awareness](https://umm.com.au/news/tag/brand-awareness/)
- [Logitech G](https://umm.com.au/news/tag/logitech-g/)
- [esports](https://umm.com.au/news/tag/esports/)
- [Gaming](https://umm.com.au/news/tag/gaming/)
- [Logo](https://umm.com.au/news/tag/logo/)
- [Bower Botanicals](https://umm.com.au/news/tag/bower-botanicals/)
- [Byron Bay](https://umm.com.au/news/tag/byron-bay/)
- [semi permanent](https://umm.com.au/news/tag/semi-permanent/)
- [design conference](https://umm.com.au/news/tag/design-conference/)
- [TEDxSydney](https://umm.com.au/news/tag/tedxsydney/)
- [TEDX](https://umm.com.au/news/tag/tedx/)
- [motivation](https://umm.com.au/news/tag/motivation/)
- [creativity](https://umm.com.au/news/tag/creativity/)
- [talks](https://umm.com.au/news/tag/talks/)
- [coverage](https://umm.com.au/news/tag/coverage/)
- [event](https://umm.com.au/news/tag/event/)
- [supanova](https://umm.com.au/news/tag/supanova/)
- [ultimate ears](https://umm.com.au/news/tag/ultimate-ears/)
- [brand activation](https://umm.com.au/news/tag/brand-activation/)
- [winter campaign](https://umm.com.au/news/tag/winter-campaign/)
- [chiefs esc](https://umm.com.au/news/tag/chiefs-esc/)
- [TED](https://umm.com.au/news/tag/ted/)
- [spotlight](https://umm.com.au/news/tag/spotlight/)
- [Jaybird](https://umm.com.au/news/tag/jaybird/)
- [tsingtao](https://umm.com.au/news/tag/tsingtao/)
- [crisismanagement](https://umm.com.au/news/tag/crisismanagement/)
- [covid19](https://umm.com.au/news/tag/covid19/)
- [strategy](https://umm.com.au/news/tag/strategy/)
- [plan](https://umm.com.au/news/tag/plan/)

## Silos

- [Profiling](https://umm.com.au/case-studies/profiling/) - UMM Corporate Profiling services include executive profiling, CEO profiling, company profiling and corporate photography.
- [Public Relations](https://umm.com.au/case-studies/public-relations/) - Services include public relations and public awareness campaigns, campaign strategy, sponshorhip management and media training.
- [Activations](https://umm.com.au/case-studies/activations/) - Integrated Activations Strategy / Brand Experience Development / Activation Production / Guest List Construction / RSVP List Management / Integrated Activation Management and Co-ordination
- [Influencer Branding](https://umm.com.au/case-studies/influencer-branding/) - Integrated Influencer Branding Campaign Strategy, Development and Execution / Brand Alliances / Sourcing Talent / Negotiating Talent / Talent Negotiations
- [Social Media](https://umm.com.au/case-studies/social-media/) - Social media marketing by UMM. We conceive & implement social media campaigns for brands like Tsingtao, UGG & Logitech. We are located in Redfern, Sydney.
- [Creative](https://umm.com.au/case-studies/creative/) - UMM is a full-service creative design agency located in Redfern, Sydney. Est. 1998, we work with leading brands like Tsingtao, Logitech & UGG.
- [other](https://umm.com.au/case-studies/other/)