Logitech – Designed For Everything Apple
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THE BRIEF
- Logitech launched a new range of peripherals for creative professionals, coined the Designed For Everything Apple range.
- UMM was to assist in creating awareness for this powerful brand partnership and to demonstrate the versatility of the product for its various creative audiences.
STRATEGY
- UMM produced an integrated Social + Influencer campaign, which involved collaborating with a diverse range of super talented creatives – photographers, videographers, illustrators and musicians.
- A mixture of content types were produced by our selected creators (@ben.savage, @nicolajanecreative, @matteacarson, @matt.lambley, @kvl.e, and @jesseteinaki), demonstrating how the MX for Mac range helps their creative process.
- This content mix was published on the influencer channels as well as brand own social channels.
THE RESULTS
- The five week social media element of the campaign reached 1.6M people, garnering 1.8M impressions, in turn generating 164K engagements. This left the campaign with an overall engagement rate of 9.96%.
- The influencer component of the campaign resulted in a potential reach of over 133K, +10.8k engagements with an engagement rate of 8.16%.
- Developed real-usage, authentic Australian content, building brand depth, as well as the content being licensed for Logitech digital campaigns globally. This content was best performing internationally.
