Arbonne Cosmetics Launch
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Arbonne, Chris King, Toko
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Makeup that takes care of your skin? Is it possible? Yes. Swiss skincare specialists Arbonne International have perfected their skin care product line based on botanical principles enhancing beauty while being pure, safe and beneficial. Taking their expertise in skin care, they have now released a comprehensive cosmetics line that turns science into beauty.
Arbonne Australia’s launch of Arbonne Cosmetics was a glamourous event – organised by UMM – that took place at Toko Restaurant in Surry Hills. Over champagne and sushi, the new line was celebrated by the marketing team from Arbonne that included Irma Santucci (Senior Manager, Product Training), Melissa Seitz (Director of Marketing) and Jo Herold (Marketing & Communications Specialist) as well as beauty editors from all over Sydney and members of UMM.
Irma, with a chemistry background and a PhD in Health Science, explained the integration of beauty and science of the new Arbonne line while the guests played with the goodies in their Arbonne gift bags.
As a special touch, leading makeup artist Chris King applied makeup on a model while sharing his professional’s opinion of the line. He shared insider tidbits about what he loves about the collection, especially the lightweight feel of the foundation used in conjunction with the primer which makes for a natural but long-wearing look.
In addition to Chris’ show-and-tell, a sketch artist was hired to draw each of the beauty editors using colours predicted for the season ahead from the Arbonne Cosmetic line.
With the launch of this new range, Arbonne will be able to provide their customers with a way to take care of their skin while looking beautiful.
Arbonne is available in Australia through direct sales and on their website.
