UMM Launches New Look North Coast Schoolies (NCS)
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We have been involved in the evolution of the North Coast Schoolies (NCS) brand over the last couple of years. We have been heavily focused on developing and solidifying an online identity for NCS to communicate to its core market of 15-18 years olds based in QLD and NSW, looking at a schoolies experience after Year 12 exams.
More specifically, we have:
- Created a multi-device compatible website – optimised for tablet, smart phone, desktop and laptop.
- Actively managing the brand’s social media presence, and growing a targeted database through Facebook.
- Developed a flavour and online personality for the campaign.
- Developed the branding concept and colour scheme.
- Developed two Facebook applications, including a data scraping competition page, as well as an activities tab that directs visitors to the website.
- Print collateral elements, including an NCS Survival Guide to be used for students during their stay on the properties.
To check out the website, click here.
