In Memoriam: Facebook? Exploring Its Decline, Evolution and Relevance in 2026

UMM 2025: A Year Gone In A Flash.

Why AI is the dawn of PR (again)

Two Courses, Our Honest Take. The Social Media Lessons That Actually Stuck

Three Halloween Campaigns That Have Our Hearts Racing

SXSW All Wrapped Up—in Environmentally-friendly Packaging

Marc Jacobs’ UGC Has Gen Z Handbagged

Kamala HQ’s TikTok Campaign. Is It Coconuts?

Don’t Blend In – Be a Brat: What We’ve Learnt from Charli XCX’s Viral Album Campaign.

The Fascinating World of Trad Wife Influencer Nara Smith

Harnessing UGC to Destroy Your Enemies: Drake vs Kendrick

Social proof: what is it, and why does it matter for brands?