If you are a struggling musician needing a career boost, pray to the advertising gods that your tune is picked up by a famous beer label! It is great PR.

Little known Australian band The Triangles had their song ‘Applejack’ selected by the famous Spanish beer label Estrella Damm. Historically the Estrella Damm song behind its new flagship ad each year tends to do very well in the charts. Bingo, it has happened again with ‘Applejack’ skyrocketing to number one on the Spanish charts to coincide with the new ad. Great branding for The Triangles with them making national news bulletins for the feat.

Want to see new 2010 Spanish summer TV campaign for Estrella Damm?

Really beautiful and inspiring…