UMM would like to congratulate designer, and UMM identity creator, James Kape on the launch of the new magazine, Sometimes.

Last night, hundreds of people attended the magazine release at Somedays, the chic retail/gallery space in Surry Hills.

Inspired by the boutiques, Somedays and Somewhere, Sometimes is a collection of conversations about fashion, art and contemporary culture, designed by James. The retail and gallery spaces with a slight inclination to all things Nordic by nature bring together the cream of local talent with emerging and established designers from around the world.

Celebrating the launch of the magazine in the space that inspired it was a natural choice. “We are in the fashion business, but fashion alone does not sustain our interest. We are constantly exploring alternate avenues and tangential side-projects (such as this) that ensure our collective attention remains focused and our sense of intrigue is well fed.” – Michael Walker (Editor-in-chief, Sometimes Magazine)