UMM’s Must-Read Newsletters For Industry Insight
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UMM’s Must-Read Newsletters For Industry Insight
While there is a ton of jargon and junk out there, we’ve compiled a list of our must-subscribe newsletters. The emails we love to open, share with mates and keep us switched on and inspired in the world of comms. Covering everything from PR to Creative, on a local and global level, check out team UMMs favourite newsletters below:
The Social Team Subscribes…
If there’s one department that understands the rapid nature of the online world, it’s the social team. With platforms constantly chopping and changing their offering, these are the must-subscribe newsletters that keep us in the know.
Later: Offering a holistic look at what’s happening in the world of social, Later delivers helpful news on platform updates for both brands and creators alike. From succinct summaries from a key-note speech from Youtube’s CEO to tips on generating more engagement as an influencer, Later breaks down the nuances of social platforms in a digestible way twice weekly. You can subscribe here.
The Terminal: The Terminal is a newsletter covering all things business, tech, politics and culture. Written by Sydney local and ex-Business Insider Australia and PEDESTRIAN.TV editor, JR Hennessy, the Terminal offers a local perspective while priding itself on delivering a newsletter covering the unusual, marginal and esoteric, with helpful explainers on the drivers of our new reality. You can subscribe here.
Jon Loomer: A frequent email send out covering all technical aspects of paid social advertising, Jon Loomer’s EDM features breakdowns and walkthroughs of almost all new releases of Meta Advertising. Whether you’re an advanced Meta advertiser, or are fresh to the game, Jon Loomer’s EDM will help you sharpen your skills and stay on top of the constantly evolving world of advertising. You can subscribe here.
The Creative Team Subscribes…
Trending fonts, new Adobe features, the changing face of design in the light of AI—much like social, the world of creative design is always changing. Hearing the opinions of industry leaders on these topics is pivotal for UMM’s Creative Team.
It’s Nice That: An excellent resource for inspiration, It’s Nice That’s newsletter showcases the latest industry news while celebrating creativity in all its forms. Dedicated to highlighting the work of both emerging and established creatives from around the world, the newsletter covers the latest in art, design, photography and film, featuring interviews with creatives where they share their creative process, inspiration, and techniques. You can subscribe here.
Consumer Packaged Goods Directory: The Consumer Packaged Goods Directory curates resources and content for brand-builders, offering a weekly guide to emerging brands and industry trends through their newsletter. From how-to’s to opinion pieces, it’s a newsletter that offers a fun look at the creative industry. You can subscribe here.
The Drum: A global lens on ‘what’s on’ in the world of marketing, ads and comms, The Drum offers a wide range of newsletters covering everything from industry news and analysis to creative campaigns and emerging technologies. Whether you’re a marketer, advertiser, PR professional, or communicator, The Drum has a newsletter to help you stay ahead of the curve and succeed in the dynamic and ever-changing world of marketing and communications. You can subscribe here.
The PR Team Subscribes…
Upcoming events, brand opportunities, industry callouts and breaking news—the PR team’s email subscriptions are pivotal to their strat success.
SourceBottle: Providing direct call-outs from journalists and media outlets to PR’s to pitch their clients forward, SourceBottle offers potential opportunities for editorial, interviews and event appearances for brands. You can subscribe here.
Mumbrella: With a focus on the Australian market, Mumbrella’s newsletter delivers must-read information on industry events, campaigns, and initiatives, as well as expert opinions and commentary from leading professionals in the field. You can subscribe here.
B&T: B&T covers all things Australian industry news, often with a laugh-out-loud lens. Not taking itself too seriously while delivering you the news you need to know, B&T is a great subscription to keep your head above water in the fast-paced comms and marketing landscape. You can subscribe here.
All-in-all, there isn’t a universal marketing newsletter that will cater to everyone’s needs. Subscribing to a curated collection will make all the difference in ensuring your finger remains firmly on the pulse in this everchanging landscape.
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