For the local version of Logitech’s Multi-Device campaign, UMM’s Creative Agency and Social Media Agency yet again joined forces for ‘Switcheroo’, which occurred over the one-month Jan/Feb Back To School period.
The campaign focused on the K380, K480, K780, and K375s Multi-Device Keyboards and their primary benefit: the ability to seamlessly switch between screens, for a more fluid work-life typing experience. The campaign was anchored by a giveaway (one keyboard per week) that utilised a mechanism requiring entrants to watch a video containing both primary benefit messaging and also a guessing game.
The Social Media Agency would assume the role of implementation, audience targeting, and optimisation, while the Creative Agency would be responsible for the development and optimisation of social media campaign assets.
‘Switcheroo’ spanned four weeks and reached almost 150,000 people across the Multi-Device product demographics. The accompanying animated videos (by UMM Creative) accumulated over 20,000 views, while the coupling of direct messaging with a simple entry mechanism led to almost 800 entries.