Case Study

HYPERBOOM – a BIG speaker with BIG hype!

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 THE BRIEF

Ultimate Ears, the market leading wireless Bluetooth speakers, was launching its biggest, loudest and bassiest speaker yet — the HYPERBOOM. UMM was asked to create brand and product awareness, the the Australian audience of 25-35 year olds.

THE SOLUTION 

UMM conceptualised and produced a fully integrated communications campaign, including an Activation, PR, Influencer and Social Media, over a six week period.

 

Ultimate-Ears-Summer-Party-2020-Event-Images

 

WHAT WE DID 

Event: A 240 PAX, fun and glamorous brand event launched the HYPERBOOM and illustrated the brand tagline BRING THE PARTY.

Influencer: A Global IG takeover, 64 influencers at the event, as well as an eight week localised seeding program post launch.

Social: Local event coverage, global campaign and influencer amplification, and localised content campaign conceptualisation, production and amplification across eight weeks.

 

 

RESULTS

Story-02

 

CLIENT TESTIMONIAL

UMM have been a massive part of UE’s success in Australia, helping us become the #1 mobile speaker brand in the country. They really ‘get’ the brand, and are experts in how to reach our target hip-youth audience. Their team are always professional, creative, and fun, and I always look forward to what they’re going to come up with next.

John Paterson
Regional Category Manager, Music and
Digital Home, AP Ultimate Ears

 

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