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Why AI is the dawn of PR (again)
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Three Halloween Campaigns That Have Our Hearts Racing
SXSW All Wrapped Up—in Environmentally-friendly Packaging
Marc Jacobs’ UGC Has Gen Z Handbagged
Kamala HQ’s TikTok Campaign. Is It Coconuts?
Don’t Blend In – Be a Brat: What We’ve Learnt from Charli XCX’s Viral Album Campaign.
The Fascinating World of Trad Wife Influencer Nara Smith
Harnessing UGC to Destroy Your Enemies: Drake vs Kendrick
Social proof: what is it, and why does it matter for brands?
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