Tiger Translate – Arty Alleys And Coolcats
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Art, Design, DJ Dexter, Live Music, Street Art, Tiger Beer, Tiger Translate
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The hype had been building for months – leaving the UMM team more than a little bit excited to hop on a plane and jet down to Melbourne for Tiger Beer’s annual global art showcase – TIGER TRANSLATE!
Tiger Translate started off with an Australia-wide search for cutting edge artists and designers, given the challenge of creating an original work based around the theme – Balance. Scores of entries from all over the country were then narrowed down to a final 10 – with the winner selected by an impressive panel of judges comprising of Murray Bell from Design is Kinky (Semi Permanent), Victoria Johnstone from Playground Weekender, and Romy Lee Wolman from Drinkworks.
Emerging victorious was the gracious and very talented William Sun – a 21 year-old communications designer, who submitted the awesome poster below!
To celebrate the competition finale, Tiger Beer did what it does best – throw a WILD party. The highly-anticipated invite-only event, Tiger Translate, kicked off on Sunday the 28th Melbourne, with a mighty roar.
Tucked away in the gritty, yet alluring back alleys of Melbourne city, in the depths of an underground carpark; UMM and the team from Tiger Beer arrived bright and early to prepare for the big night. Rain, hail or shine (fortunately, as Melbourne weather was being its dreary old self), this party was going to go OFF!
Out on Finlay Lane, the once dull, brick alleyway was being transformed into a work of art – think Fast and Furious meets Andy Warhol’s Factory – with local and international artists like Beastman, Rone, Tono, Sofles, Urban Cake Lady, Shida and others working side by side on the large scale piece. Despite each artist expertly showing off their own trademark style, their works playfully interacted and wove seamlessly in and out of one another – expressive colours streaking the walls in the making of a truly spectacular laneway street-art collaboration.
As the clock hit seven and street lamps flickered on, a bustling, colourful crowd was already gathering in the alley, eyes eagerly searching the vibrant walls, ears listening out for the first beats of The Faders set, and tongues wagging for their first Tiger beer. Dizzy with excitement (and possibly the fumes of spray paint wafting in from the alleyway!) the party was set to go and doors were opened to the bustling punters – with the UMM team armed and ready with guest lists in-hand and drink cards-a-many to greet the waves of curious, excited Melbournians, keen to check out just what all the hype was about.
Out in the laneway, our artist friends were still painting furiously – in an awesome live art show which saw the very walls of the party continue to evolve and morph throughout the night. Inside, Tiger Translate finalist’s works were exhibited, with a bit of free wall space and a texta for party people to make their own mark. Everywhere you looked, the crowded “carpark” was crammed with interesting and interactive things to see and do! A truly enjoyable overload for the senses…
The Faders got everyone in the mood, followed by the Hermitude boys who picked up the pace with an awesome set. The legendary DJ Dexter was next up to the decks dropping some wild beats with a dance crew who got everybody in the house moving. DJ Nick Flemming kept the upbeat vibe alive with his party mash-up – really finishing off the night with a bang!
Art, music, beer and food – the party sure kicked off, and kicked on till the early hours, with over 1,200 Melbourneite’s spilling through the carpark doors to celebrate… Tiger-style. By the end of the night not a single Tiger Beer was to be seen – a sure sign, if any, of a truly successful party!
For all the photos from the event check them out on the Tiger Beer Facebook or for a sneak peek at UMM’s weekend in Melbourne, head to UMM’s Facebook!
Hero image by Parallax Fotographix.
