Case Study

Crème Simon: Australian Brand Launch

branding design agency
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OBJECTIVES

branding design agency; brand launch assets
A product wrap appeared prior to the brand launch as a teaser post (L); an illustrated version of signature product Crème Universelle (R).

″UMM Creative decided to focus its efforts on product animations, illustrated and photographed branded content, and a recurring motif in the form of the signature Crème Simon Pink.″

STRATEGY

Prestigious French skincare brand Crème Simon entered the Australian marketplace in late-December. UMM’s Creative and Social Media departments collaborated to devise content for the brand launch that would cut through on Instagram with the demographic of females aged 25 – 45. After a rigorous testing and moodboarding phase, UMM Creative decided to focus its efforts on product animations, illustrated and photographed branded content, and a recurring motif in the form of the signature Crème Simon Pink.

Design and branding agency. Crème Universelle Animation
Being the hero product, Crème Universelle featured the most ornate animation of all.