Case Study

Brand Identity: Bower Botanicals

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Bower Botanicals is a Byron Bay-based business that provides floral design and artistic direction for bespoke flowers, weddings, and events. They wanted to introduce a brand identity reflective of their offering.

Sharing the habits of the business’s animal namesake, the Bowerbird, mother and daughter co-owners Kelley and Jaala forage in their local environment to create unique, avant‐garde assemblages of Australian flora.

The newly created Bower Botanicals brand identity is a beautifully symmetrical delineation of a sprouting flower bud, representative of the contemporary approach to the Bower Botanicals business.

UMM’s graphic design studio created the mark with refinement in mind, in order to attract like-minded clientele. The mark is equally strong in positive or negative formats and would complement any avant-garde assemblages of Australian flora. This logo is a stamp of elegance and understated confidence.

 

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Animated version of the new logo mark.