Case Study

Wealth Within

1-UMM-Wealth-Within-Secondary-Hero-Corporate-Profiling
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OBJECTIVES

The two main objectives were firstly to position Wealth Within as the leading share market educator in the country through its Federal Government accredited Diploma of Share Trading. The second objective was to position founder Dale Gillham as a leading share market expert and push his personal brand to attract leads for the course.

″Dale Gillham has become one of the most sought-after market experts in Australia, with consistent exposure in print, online, television, and radio.″

Dale Gillham’s appearance as an expert voice on the market in Queensland daily The Courier-Mail.
Dale Gillham’s appearance as an expert voice on the market in Queensland daily The Courier-Mail.

STRATEGY

Wealth Within had used a multitude of communications agencies before working with UMM – all with limited success.

We tapped into the mind of Dale on a weekly basis, piggybacking off the big issues in the share market and the hot stocks he monitored. Using this knowledge, we pushed his market predictions and recommendations.

We encouraged Dale’s naturally strong opinions to flourish, and via our weekly market reports, the news was fresh and current, which appealed to market writers. As is our custom, we got Dale in front of the right people, ensuring he had regular meetings with the most influential media for him.

Placement in the Australian Financial Review and a weekly column in the Geelong Advertiser further bolstered Dale’s credibility.
Placement in the Australian Financial Review and a weekly column in the Geelong Advertiser further bolstered Dale’s credibility.

RESULTS

Dale Gillham has become one of the most in-demand market experts in Australia, with frequent exposure in print, online, television, and radio. He now has his own column in Australia’s biggest-selling newspaper, The Daily Telegraph.

On a non-editorial front, Wealth Within has managed to attract regular leads and regular business as a result of our efforts.

UMM worked with Wealth Within for 10 years from 2005.

A weekly column in The Daily Telegraph was also secured.
A weekly column in The Daily Telegraph was also secured.