UMM’s agile PR strategy drives high-profile media coverage and effective thought leadership for Wealth Within, positioning it as a trusted share market education leader.

THE SITUATION

Wealth Within is Australia’s leading financial education and government-accredited share market training organisation, empowering everyday Australians to take control of their money. For over twenty years, they’ve helped people level up their money game through bespoke trading courses, a dedicated learning centre, and dynamic, up-to-date Australian Stock Market Show. 

When Wealth Within partnered with UMM over twenty years ago, our mission was to position them as a trusted voice in an industry often clouded by self-interest and questionable practices. The result was an ever-evolving PR strategy, one that continues to pay off.

THE STRATEGY

Because, just like the stock market, Wealth Within’s communications strategy needs to keep pace, always agile, current, and relentlessly on the pulse. In a true symbiotic collaboration, we meet weekly to craft targeted stories that cut through, leverage relevant content to drive their agenda, and work alongside SEO to ensure Wealth Within remains visible across GEO and AEO. No matter what the news cycle brings, we’re ready with a story.

At the same time, we’ve elevated the profile of founder and Chief Investment Analyst Dale Gilham, securing in-depth commentary across major publications like CNBC, Financial Review, and The Australian, covering real estate, investing, and the financial market. In an industry crowded with unreliable voices, Dale has become a trusted thought leader, a source that journalists return to time and again. 

But our long tenure doesn’t mean standing still. The strategy keeps evolving, updating for new platforms, staying aligned with the news cycle, and moving at market speed. Because great PR doesn’t follow the conversation, it leads it.

RESULTS

Pushing brands beyond, by putting our money where our mouth is.

• 238 Media Runs in 2025 
• 192,762,592 Unique Monthly Visitors 
• Published in 35 Unique Publications

In the market for a creative comms solution? You’re in the right place. Click here to get in touch with our team.