Case Study

Trukai Magazines: Corporate and Lifestyle

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Trukai is a household name in Papua New Guinea and the nation’s leading rice supplier. Prior to the partnership with UMM, the company newsletter was not that far removed from a few pieces of A4 paper stapled together.

After close collaboration, not one but two revamped company publications that better befit an organisation of Trukai’s calibre were produced by UMM: one corporate-skewed and the other lifestyle-oriented.

Key features of the publications were: introductory messages from CEO Greg Worthington-Eyre; a focus on the company’s various CSR initiatives; spotlighting the dedication of the Trukai staff; a section dedicated to sports (including interviews with high-profile Trukai-affiliated athletes, such as Johnathan Thurston); plus there were even a couple of pages just for kids of employees!