THE CHALLENGE

Making its Australia debut, fast and furious 5-a-side global cage football tournament Tiger Street Football added Down Under as its seventh, and newest, participating country.

The initial tournament held in Sydney was a success, drawing thousands to enjoy this unique street-style event combining street art, music and on-court football action. It was the ultimate test to define if Sydney was a worthy host.

That done, the challenge was clear. Tiger Street Football Australia II, simply had to be BIGGER.

WHAT WE DID

A tournament ambassador was enlisted. Not just any ambassador, but a living legend – Italian World Cup Winning Captain of 2006, FIFA World Footballer of the Year, Ballon d’Or winner, international heart throb… Fabio Cannavaro.

Bigger, purpose-built Cage for the combatants. Tiger Cage Girls. International teams this time, from Germany, Spain, Vietnam, Malaysia. Coverage of the tournament nationally and internationally on FOX Sports. And all at one of Sydney’s most beautiful destinations, the Overseas Passenger Terminal at Circular Quay.

Game on.

END GAME

Our heavily strategised PR, advertising and social media blitz saw Fabio mobbed in Leichhardt, with famed Italian Hub Norton Street closed off to Fabio and his adoring throng during a civil ceremony.

Tournament coverage on all major television news networks, and in all the major daily newspapers on the Eastern Seaboard. A couch chat about Tiger Street Football between Fabio and the Sunrise morning television team. An in-depth profile on Channel Nine’s Wide World of Sports.

Tens of thousands through the tournament gate, wowed crowds, stunning play, and overwhelming endorsement for Australia as one of the long-term hosts.

GOOOOOOOOAAAAAL!