Case Study

TruSens Air Purifier Launch

TruSens Air Purifier Launch Video
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THE BRIEF 

 

TruSens Air Purifier with Plants


STRATEGY 

UMM created an integrated campaign that included:

 

RESULTS 

 


TESTIMONIAL 

“We engaged UMM at the beginning of 2019 to launch TruSens, a new brand of air purifiers. The team were great to work with and created an “outside the box” integrated PR, Influencer, Content + Social campaign that helped to build the brand, and ultimately assist our main objective which was to get national distribution which we did by EOY with JB Hi-Fi and Baby Bunting.”
Peter Huynh
Brand Manager ACCO Brands