- Continue to grow ILVE’s highly targeted online community.
- To expose the ILVE product to existing and an ever growing community.
- To generate interest in the ILVE product range.
- UMM conceptualised, designed and produced the ILVE $10,000 giveaway campaign.
- Database developed:
- 7359 email addresses.
- 3866 likes directly attributed towards Facebook advertising campaign.
- Brand impressions – 12 million in 6 months.