Monteith’s 100% Awards
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Social Media
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Monteith’s – www.facebook.com/MonteithsCrushedCider
OBJECTIVES
- Increase sales of cider in national distributors – pubs, bars and bottle shops.
- Increase brand recognition, education and awareness.
- Market core differentiating product attributes in a rapidly growing and competitive cider market.
STRATEGY
- UMM designed, built and has been managing various campaigns across Facebook.
- 100% Awards – nominate a mate who always puts in 100%. Supported by guerrilla stunt, video, personalised trophies and certificate, Facebook application and integrated with timeline conversation.
OUTCOME
- Facebook community – +5000 likes generated in 3 months.
- + 675 100% Award nominations.
Monteith’s Crushed Cider then approached us with a bigger, wider and more complex brief than ever before for it’s peak sales period of the year – October–January. View that campaign here.
